Social Media & Digital Content Creator

5 years

0 Lacs

Posted:1 week ago| Platform: Linkedin logo

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Job Type

Full Time

Job Description

Job Title: Social Media & Digital Content Creator

Location:

Experience:

Industry Focus:


About Us – WellWork

WellWork

creative ecosystem


Role Overview

Social Media & Digital Content Creator


Key Responsibilities

📲 Social Media Strategy & Brand Identity

  • Develop platform-specific strategies aligned with WellWork’s positioning.
  • Define a cohesive digital tone that reflects our balance of professionalism, creativity, and wellness.
  • Conduct competitor benchmarking and audience analysis.

🎥 Content Creation (Self-Executed)

  • Plan and

    create reels, videos, carousels, stories, and static posts

    showcasing:
  • Workspace ambience & design
  • Member experiences
  • Events & workshops
  • Community shoutouts and spotlights
  • Shoot and edit content using tools like

    Canva, InShot, Adobe Suite

    , or other mobile-first tools.
  • Own the

    monthly content calendar

    end-to-end: ideation, scripting, design, scheduling, and publishing.

🚀 Digital Innovation & Trend Integration

  • Stay on top of

    social trends

    , meme formats, trending audio, and platform updates.
  • Leverage

    AI tools

    (ChatGPT, Jasper, Midjourney) for content ideation and optimization.
  • Experiment with new content formats inspired by Market Trends.

🧑‍🤝‍🧑 Community & Event Coverage

  • Capture

    behind-the-scenes moments

    from events, talks, and coworking life.
  • Feature

    UGC-style content

    , testimonials, founder stories, and casual interviews.
  • Promote events using teaser reels, countdowns, and post-event highlight videos.
  • Welcome new members through creative onboarding posts and stories.

📊 Analytics & Performance Optimization

  • Monitor key performance metrics: reach, engagement, shares, saves, video views, etc.


Desired Skills & Profile

3–5 years of experience in social media and digital content creation with strong hands-on skills in tools like Canva, CapCut, and Adobe Suite. Must be a self-starter with a good design sense, able to ideate, shoot, and edit content independently, and comfortable using AI tools like ChatGPT and Midjourney. A collaborative mindset and understanding of branding and visual storytelling are essential.


Why Join WellWork?

  • Creative freedom & content ownership
  • Vibrant workspace full of stories, energy, and community
  • Opportunity to build a growing digital brand from the ground up
  • Work where creativity meets purpose with real people and real stories

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