Social Media Content Manager

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About AMINU

AMINU - a beauty & wellness brand, is a science-meets-soul skincare brand that exists to restore balance — to skin, to self, and to the way beauty is experienced. We formulate high-performance, multi-functional skincare rooted in dermatological science, gentle botanicals, and deep empathy for real skin stories.

clarity, honesty, and intention

As we grow, we’re focused on building a team that shares our values of calm precision, curiosity, and emotional intelligence. Our workplace is fast-paced but centered; ambitious yet grounded.

The Opportunity

Social Media Content Manager

If you’re the kind of person who can see the story in a behind-the-scenes clip, or turn a skincare insight into a scroll-stopper — we’d love to work with you.

Key Responsibilities

You’ll be responsible for shaping and executing AMINU’s social media rhythm. Key responsibilities include:

Content Planning & Execution:

• Build and manage the

  monthly social calendar

  in collaboration with Design and Copy
• Drive coordination across teams to execute timely, relevant, on-brand content
• Track performance and make strategic suggestions for rhythm improvement

Creative Collaboration:

• Brief the

  copywriter

  on voice, angle, and key takeaways for each post
• Collaborate with the

  design team

  to bring content ideas to life visually
• Work alongside the

  Community & Influencer team

  to align campaigns and co-create

Content Creation & Curation:

• Ideate and generate

  raw content

  (reels, shoots, BTS, team moments, educational clips)
• Coordinate in-house shoots and gather team-driven content with spontaneity
• Stay curious and deepen your skincare understanding to build authentic storytelling

What You’ll Bring

• 2–3 years of experience in

  social media

  or

  content management

• Strong understanding of

  brand voice

  , digital platforms, and storytelling dynamics
• Hands-on with day-to-day execution and cross-functional communication
• Creative thinker — you turn small moments into meaningful content
• Excellent collaboration and coordination skills — you can keep people and plans in sync
• High level of self-ownership and awareness of AMINU’s tone and intent

Bonus Points For

• Experience building a brand’s social media presence from scratch
• Prior work in beauty, wellness, or purpose-led lifestyle brands
• Comfort being both behind and in front of the camera for content
• Skills in basic video editing or on-the-go content creation

What Will Make You Thrive Here

• You care about

  subtlety over spectacle

• You’re as good at planning as you are at improvising
• You don’t post for likes — you post for resonance
• You enjoy engaging teammates and creators in a way that feels natural, not forced
• You listen, learn, and adapt — because storytelling is never static

Why Join Us

• Creative Visibility:

  Lead the public voice of a purpose-driven brand

• Founder Access:

  Work closely with creative and research leadership

• In-House Synergy:

  Collaborate with design, copy, and influencer teams under one roof

• Emotionally Intelligent Culture:

  No chaos, no drama — just clear craft

• Growth Rhythm:

  Learn fast, build slow, evolve deeply

Work Setup

• Location: On-site at AMINU HQ, Kandivali West, Mumbai
• Schedule: Monday–Saturday | 10 AM – 7 PM

We’re an Inclusive Team

AMINU is an equal opportunity employer. We celebrate individuality, curiosity, and emotional intelligence. We’re committed to a workplace where your identity and ideas are welcomed — and your voice is valued.