Social Media Content Creator

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About Kidology

Kidology is a fast-growing D2C brand that creates toys designed to spark joy, creativity, and imagination in children. Our mission is to make childhood more playful and meaningful through products—and content—that inspire wonder.

creative Content Creator

Key Responsibilities

● Create high-quality, trend-driven content including Reels, Stories, short videos, and posts for Instagram, YouTube Shorts, and other platforms.

● Ideate and execute fresh content concepts that connect with Gen Z & millennial parents.

● Identify trending audio, memes, and formats early—and adapt them creatively to our brand.

● Write engaging, witty captions and copy that match Kidology’s fun tone.

● Work closely with the design, marketing, and product teams to produce aligned brand content.

● Analyze content performance, experiment with new ideas, and optimize for engagement.

● Ensure all content is brand-aligned, playful, and visually appealing.

Requirements

Minimum 2 years of hands-on experience in content creation

✔ Strong understanding of Instagram Reels, short-form content, and digital trends

✔ Ability to ideate creative concepts independently

✔ Strong writing skills for captions and storytelling

✔ Good camera presence or confidence behind the camera (preferred)

✔ Ability to shoot and edit basic content using mobile tools (advantage)

✔ High sense of creativity, attention to detail, and a playful mindset

✔ Comfortable working in a fast-paced startup environment

on-site in Sikanderpur, Gurugram

Bonus Points

● Experience in D2C or e-commerce brands

● Familiarity with kids’ brands or parenting content

● Ability to independently shoot and edit short videos

● Active presence on Instagram / YouTube Shorts

Perks & Benefits

● Creative freedom to experiment with bold and fun ideas

● Young, energetic, and collaborative team environment

● Work directly with toys and kids’ products (super fun!)

● Chance to shape the brand voice of a fast-scaling D2C company

● Lots of learning opportunities in content, branding, and strategy

How to Apply

Interested candidates can send their resume and portfolio/Reels samples to:

Gaurav@hellokidology.in