Performance Marketer

About Kidology:

Kidology is on a mission to bring thoughtful, safe, and joy-filled play to every child. As a new-age D2C toy brand from India, we’re combining creativity, safety, and education in every product we build. If you're passionate about performance-driven campaigns and building brands from the ground up, we want you!

Responsibilities:

• Plan, execute, and optimize high-ROAS ad campaigns across Meta (Facebook/Instagram) and Google Ads
• Manage full-funnel performance marketing: awareness to conversion
• Analyze performance metrics and provide insights to improve CAC, ROAS, and LTV
• Build and test creatives with the design team – drive ad storytelling for parents
• Scale winning campaigns and A/B test new strategies regularly
• Monitor budget pacing, conversion tracking, and attribution accuracy
• Collaborate with content, design, and product teams to align on brand messaging

Requirements:

• Minimum 3 years of hands-on experience with Meta & Google Ads for D2C brands
• Proven success in driving revenue and conversions in e-commerce
• Strong analytical mindset – Excel, GA4, Meta Business Manager proficiency
• Self-starter attitude – can operate in a startup environment