Social Media & Brand Liaison (POC)

𝐏𝐨𝐬𝐢𝐭𝐢𝐨𝐧: 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 & 𝐁𝐫𝐚𝐧𝐝 𝐋𝐢𝐚𝐢𝐬𝐨𝐧 (𝐏𝐎𝐂)

𝐋𝐨𝐜𝐚𝐭𝐢𝐨𝐧: 𝐌𝐚𝐡𝐢𝐩𝐚𝐥𝐩𝐮𝐫, 𝐍𝐞𝐰 𝐃𝐞𝐥𝐡𝐢 (𝐎𝐧-𝐬𝐢𝐭𝐞, 𝐅𝐮𝐥𝐥-𝐭𝐢𝐦𝐞)

About the Organisation

A leading architectural and design firm, Genarch specializes in delivering innovative, functional, and sustainable spaces for residential, commercial, and institutional projects. We value creativity, precision, and modern design sensibilities, crafting environments that reflect our commitment to excellence.

Role Summary

• We are seeking a proactive Social Media & Brand Liaison (POC) to act as the primary point of contact between our internal brand team and the external social media agency.
• The role will ensure seamless communication and coordination, ensuring that the social media team receives all necessary information to create content that aligns with Genarch’s voice and creative direction.
• In addition to social media coordination, this role will involve supporting employee welfare, handling office coordination, and assisting with business development tasks as needed.

Key Responsibilities

1. Social Media & Brand Coordination

● Act as the central liaison between Genarch’s internal brand team and the

external social media agency.

● Ensure all content aligns with Genarch’s tone, voice, and creative direction.

● Gather, organise, and relay all required information so the social media team

has what they need to deliver content on time.

● Assist with monthly content planning, maintaining consistency across

platforms to support brand awareness and engagement.

2. HR & Business Development Support

● Support HR functions such as employee onboarding, welfare initiatives, team

engagement activities, and basic documentation.

● Act as a point of contact for employee queries, ensuring a smooth and

positive work environment.

● Provide BD support when required, coordinating presentations, client

communication, and project-related documentation.

3. Communication Support

● Assist in creating marketing materials, presentation decks, and internal

communication content.

● Help maintain and reinforce the brand’s voice across email, newsletters,

digital communication, and marketing collateral.

● Coordinate with internal teams to collect inputs for ongoing and upcoming

campaigns.

4. Event Coordination (Minimal Requirement)

● Assist in planning and coordinating internal and external events, including

meetings, workshops, client gatherings, and employee engagement activities.

● Support logistics and execution for occasional team-building activities or

brand-related events.

Qualifications & Skills

● 4-6 years of experience in a POC or liaison role, preferably with a social media

agency or similar external team.

● Strong communication skills and a people-first mindset.

● Good organisational and time-management abilities.

● Proficiency in MS Office (Word, Excel, PowerPoint).

● Comfort working in a creative/architecture/design environment is a plus, not

mandatory.

What We Value

● A warm, dependable presence in the office

● A professional who manages tasks calmly and clearly

● Respect for confidentiality and leadership support

● A team player with a positive, solution-oriented attitude.

Application Process

Please send your CV to:

hr@genarch.in

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