Social Media And Influencer Marketing Executive

🌟 Job Title: Social Media & Influencer Marketing Executive

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✨ About Insight Cosmetics

Insight Cosmetics is a fast-growing beauty brand renowned for its bold innovation, trend-driven products, and vibrant digital presence. We’re seeking a dynamic Social Media & Influencer Marketing Executive to help us scale our online presence and strengthen our creator collaborations.

🎯 Role Overview

You’ll be the creative force behind our social media content and the strategic connector between Insight and the influencer community. From ideating thumb-stopping posts to crafting influencer campaigns that drive buzz and conversions, you’ll play a key role in shaping how the brand shows up online.

🛠️ Key Responsibilities

Social Media Content Creation

• Develop engaging, on-brand content across Instagram, YouTube Shorts, and emerging platforms
• Source reference visuals and moodboards for product shoots and campaigns
• Shoot and edit stories, reels, and behind-the-scenes content
• Write witty, trend-savvy captions and community-driven posts
• Collaborate with design and product teams to align messaging and aesthetics

Influencer Marketing & Partnerships

• Identify and onboard relevant creators across beauty, lifestyle, and Gen Z niches
• Negotiate deliverables, timelines, and budgets with influencers and agencies
• Craft creative influencer briefs and campaign concepts
• Track performance metrics and optimize for reach, engagement, and ROI
• Maintain strong relationships with creators and keep a pulse on industry trends

Project & Timeline Management

• Juggle multiple campaigns and content calendars with precision
• Ensure timely execution of posts, stories, and influencer deliverables
• Coordinate with internal teams and external partners to meet deadlines
• Thrive in a fast-paced, ever-evolving brand environment

✅ Requirements

• 2–4 years of experience in social media and influencer marketing (beauty or fashion preferred)
• Strong creative instincts and visual storytelling skills
• Excellent communication and negotiation abilities
• Proficiency in Instagram, YouTube Shorts, Canva, and basic video editing tools
• Highly organized, deadline-driven, and adaptable to change

💄 Bonus Points

• Experience working with cosmetics or D2C brands
• Familiarity with paid influencer campaigns and performance tracking
• A personal passion for beauty, trends, and creator culture

🚀 Why Join Insight

• Be part of a bold, creative brand shaping India’s beauty landscape
• Work with a passionate team that values innovation and agility
• Enjoy a collaborative culture with room to experiment and grow