Social Media and Influencer Manager

Job Description

About the Role: We are looking for a passionate and creative Social Media & Influencer Marketing Executive to strengthen Cultfit’s digital presence and brand engagement. This role is ideal for someone who thrives in a fast-paced, high-growth environment and has hands-on experience in managing social media platforms and influencer collaborations. Key Responsibilities: 🌟 Social Media Management: Develop and execute a content calendar for all brand social channels (Instagram, X, YouTube, LinkedIn, etc.) Create, curate, and schedule engaging content in line with brand tone and voice Collaborate with internal teams (design, video, marketing) for content production Monitor social media trends and platform updates to keep our presence fresh and relevant Drive community engagement through timely responses, polls, AMAs, and trend participation 🤝 Influencer Marketing: Identify and onboard relevant influencers and content creators aligned with the brand Plan, negotiate, and execute influencer campaigns to promote brand awareness and product launches Track deliverables, performance, and campaign ROI Maintain and nurture long-term relationships with creators Collaborate with PR and brand teams to integrate influencer activity into broader campaigns 📊 Reporting & Insights: Analyze social media and influencer campaign metrics using tools like Meta Business Suite, Google Analytics, and native platform dashboards Share performance reports and insights with leadership to improve strategy Track competitor activity and industry trends for benchmarking Qualifications & Skills: Bachelor’s degree in Marketing, Communications, Media, or related fields Minimum 2 years of hands-on experience in managing brand social media and influencer campaigns Strong knowledge of major social platforms and emerging digital trends Excellent verbal and written communication skills Ability to think creatively and strategically Strong attention to detail and ability to manage multiple campaigns simultaneously Passion for fitness, health, or wellness is a plus Why Join Cultfit? Be part of one of India’s most exciting health & fitness brands Work in a collaborative, high-energy environment Get hands-on exposure to brand building at scale Competitive compensation and growth opportunities To Apply: Send your resume and any relevant portfolio/work samples to vismaya.nair@cultfit.in Show more Show less