Social Media Ad Manager

𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰

We are looking for a Social Media Ad Manager who brings proven expertise in paid media, influencer partnerships, and team leadership. This role requires a strategic thinker who can drive campaign planning, execution, and performance optimization, while also leading and mentoring social media associates to ensure seamless delivery across all platforms.

𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬

1. 𝐏𝐚𝐢𝐝 𝐌𝐞𝐝𝐢𝐚 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 & 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧

• Plan, launch, and optimize campaigns across Meta Ads (Facebook/Instagram), TikTok Ads, and Google Ads.
• Develop end-to-end campaign workflows: targeting, creatives, bidding strategies, and scaling.
• Conduct A/B tests and optimize for CTR, CPA, and ROI.

2. 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 & 𝐀𝐟𝐟𝐢𝐥𝐢𝐚𝐭𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠

• Identify and collaborate with TikTok and Instagram travel influencers to run high-impact campaigns.
• Build and manage affiliate partnerships to increase bookings.
• Track and analyze influencer/affiliate ROI using advanced attribution tools.

3. 𝐓𝐞𝐚𝐦 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 & 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧

• Manage and mentor social media associates, ensuring daily execution aligns with strategy.
• Provide training, set priorities, and oversee content calendars, posting schedules, and reporting.
• Foster collaboration between design, copy, and data teams to deliver consistent campaign performance.

4. 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 & 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧

• Leverage Google Analytics, Meta Pixel, TikTok Pixel, and APIs to monitor performance.
• Build dashboards to track KPIs and translate data into actionable insights.
• Continuously refine strategies to stay ahead of competitors and market trends.

𝐐𝐮𝐚𝐥𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐑𝐞𝐪𝐮𝐢𝐫𝐞𝐝

• Proven experience managing paid campaigns at scale (travel, e-commerce, or digital platforms preferred).
• Proficiency in Meta Ads Manager, TikTok Ads Manager, Google Ads, and analytics tools.
• Experience in team management, able to lead, mentor, and delegate tasks to associates.
• Strong grasp of influencer/affiliate marketing and social media trends (especially TikTok).
• Excellent analytical skills, with the ability to balance creativity and data-driven insights.

𝐖𝐡𝐚𝐭 𝐖𝐞 𝐎𝐟𝐟𝐞𝐫

• Opportunity to drive automation-first strategies in digital advertising.
• Work with a cutting-edge marketing technology stack.
• A collaborative team environment where innovation is encouraged.
• Competitive compensation and clear career growth opportunities.
• Work from anywhere in the world — we are a remote-first company.
• Flexible work hours to suit your lifestyle while achieving team goals.
• Chance to travel for international meetups and connect with teammates across different countries.
• Performance rewards, including free vacation opportunities when key targets are achieved.

𝐓𝐨 𝐀𝐩𝐩𝐥𝐲, Send your resume & cover letter, along with your salary expectations to: 𝐜𝐚𝐫𝐞𝐞𝐫𝐬@𝐭𝐨𝐮𝐫𝐛𝐞𝐞𝐳.𝐜𝐨𝐦

Want to know more? Visit us at 𝐓𝐨𝐮𝐫𝐁𝐞𝐞𝐳.𝐜𝐨𝐦 and explore how we’re Going Bee-yond in the global tour industry! 🐝