About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.comAt WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
As a Social Media Analyst at WPP Media, your role revolves around conducting comprehensive social listening and sentiment analysis across various social media platforms. This involves identifying key trends, consumer sentiments, and brand mentions for the brand.
Reporting Structure: This position reports to the Group Head.Top 3 Aspects of the Job:
- Dive into in-depth social listening and sentiment analysis for a range of brands.
- Utilize advanced analytics tools to interpret and present social media data in actionable reports.
- Collaborate with cross-functional teams to develop data-driven social media campaigns and influencer partnerships.
In three months, The candidate will have established a deep understanding of our current social media analytics tools and processes. They will actively contribute to ongoing projects, demonstrating proficiency in data analysis and providing valuable insights.
In six months, The candidate is expected to lead initiatives aimed at optimizing social media strategies based on data-driven insights. This includes implementing improvements to measurement frameworks and collaborating with cross-functional teams to enhance overall social media performance.In twelve months, The individual in this role will have played a pivotal role in elevating the social analytics function. They will have successfully implemented advanced analytics techniques, contributed to strategic decision-making, and fostered a culture of continuous improvement within the team.Responsibilities:
- Conduct in-depth social listening and sentiment analysis across various social media platforms.
- Utilize advanced analytics tools to interpret and present social media data in clear, actionable reports.
- Create and distribute periodic social and media reports for leadership, including daily, weekly, and quarterly reports, or custom reports as needed.
- Monitor and analyze social media conversations to identify emerging opportunities, potential risks, and competitor movements.
- Collaborate with cross-functional teams to strategize and develop data-driven social media campaigns.
- Manage the influencer marketing process, from vetting potential influencers to evaluating the success of campaigns.
- Monitor influencer campaigns and measure their impact on brand awareness, engagement, and conversion rates.
- Stay up-to-date with industry best practices, social media trends, and emerging technologies to enhance the effectiveness of social listening and influencer marketing efforts.
Requirements:
- Minimum of 2 years of experience in social media analytics and social listening.
- Proficiency in using social media analytics tools and platforms, such as Sprout Social, Hootsuite, Brandwatch, Talkwalker, or similar.
- Proven track record of successfully identifying social insights and trends, translating data into actionable business recommendations.
- Strong analytical and problem-solving skills, with the ability to derive valuable insights from complex datasets.
- Excellent communication and presentation skills, with the ability to communicate data-driven findings to stakeholders at all levels.
- Strong organizational skills and the ability to manage multiple projects simultaneously in a fast-paced environment.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.Please read our Privacy Notice for more information on how we process the information you provide.
