POSITION OVERVIEW:
As a key member of the Marketing Automation team, this role supports the development of the Salesforce
Marketing Cloud platform to enable the effective and efficient execution of marketing programs. This is
achieved through data management, configuration, integrations, and development.
The Salesforce Marketing Cloud Developer is responsible for understanding business requirements and
delivering technical solutions that optimize the Marketing Cloud automation platform, enhancing CBRE
communications. This position will support regional digital and technology teams, as well as all European
organizational business units while collaborating with the Salesforce Engineering Manager. Additionally,
the developer will work closely with the Salesforce Sales Cloud team to create custom queries and email
templates and build comprehensive customer journeys as a trusted member of a cross-functional team.
IN THIS ROLE, YOU WILL:
Develop marketing initiatives utilizing the Salesforce marketing automation platform,
performing activities such as audience selection, triggered send notifications, suppressions,
segmentation and more
Design new or enhance existing processes to support new marketing strategies
Gather and confirm data specifications when gathering campaign information
Support data architecture needs, designing and managing database structure, inbound and
outbound data integrations, and API s
Support reporting efforts through data manipulation and integration with PowerBI and
Google Cloud Platform
Develop, enforce, and perform quality control activities and checks
Performs other related duties and participates in special projects as assigned
Work with business and technology teams to gather functional and technical requirements
Analyze requirements and provide leading practices in the design of the solution
Participate in the creation and execution of test plans, strategies, and communications
Oversee the management of process documentation
Participate in client-facing meetings and document key decisions and action items
Keep informed of the latest technology trends and innovations, especially in the areas of
marketing automation, marketing resource management, digital asset management, web
content management, mobile and social media
WHAT YOU NEED TO APPLY:
Bachelor's degree in Computer Science, Information Systems, Computer Engineering, or
Marketing with 6+ years of relevant work experience OR demonstrated ability to meet the
job requirements
Prior experience implementing full cycle projects in Salesforce Marketing Cloud
Minimum 5+ years of experience working in Salesforce Marketing Cloud products, including
Email Studio, Mobile Studio, Automation Studio, Content Builder, Journey Builder and
Personalization Studio
Experience with Sales cloud as a CRM, Oracle and SQL based databased preferred
At least 3 years of experience as an email developer/technical resource on the Salesforce
Marketing Cloud platform is strongly preferredMust have experience and understanding
of relational databases and development competency around MS SQL Server, MySQL
Must have experience with AMP script
Must have experience with HTML, XML, Java, SOAP, and REST-based web services. CSS
and jQuery frameworks preferred
Master with SQL and robust understanding of Marketing Cloud's contact data model and ETL
Familiarity with multi-org connector and Marketing Cloud API
Proficient in Marketing Cloud Connect, data extensions, and integration with external systems
Creation and scheduling of automation activities in Automation Studio
Salesforce Certifications: Marketing Cloud Email Specialist and Marketing Cloud Developer
preferred; Marketing Cloud Consultant and Marketing Cloud Administrator certifications are a
plus
Able to demonstrate an understanding of the full range of customer information/data
management systems and related processes and protocols
Must be able to think critically and creatively when developing solutions
Highly self-motivated contributor with a proven track record of obtaining results without
significant direct report authority assigning tasks
Capability to manage multiple priorities and tasks simultaneously; Easily adapts to new or
different changing situations, requirements, or priorities
Interpersonal & relationship building skills: ability to work well as an individual and within a team
Personal drive to continually grow and enhance skills, knowledge, and scope of responsibilities
Demonstrates solid verbal/written communication, listening, and communication skills with
an ability to communicate across all employee and management levels
Displays a high degree of initiative and effective organization and time management skills
Strong analytical ability and ability to work with data
Collaborative adapts to the diverse interests, styles, and perspectives of key players
Excellent organizational skills and attention to detail
Detail & Quality-oriented, self-directed, with problem-solving ability
