Role Overview The Senior Manager – IEC and Documentation will be responsible for leading the design and execution of a state-wide Information, Education and Communication (IEC) strategy under the Indira Mahila Shakti (IMS) program. The role is central to enhancing public awareness, knowledge dissemination and visibility of the program’s key achievements and impact stories. This position involves conceptualizing and producing high-quality IEC materials across print, digital, AV and community-based platforms; coordinating with media, creative agencies, district teams and development partners. Building robust systems for documentation and knowledge management at the State Program Management Unit (PMU), SERP. The role reports to the Director – IMS and works closely with thematic specialists and communication leads at the district level. Mode Of Employment Contractual appointment for a fixed term of three years. Remuneration A consolidated monthly remuneration in the range of ₹1,00,000–₹1,25,000, depending on experience and qualification. Qualifications Postgraduate degree in Mass Communication & Journalism (or) Development Communication (or) Public Relations (or) Social Sciences. Experience Preferably 10 years of experience in IEC, public communication, or documentation in development/livelihood sectors. At least 5 years of experience in content development, campaign design and documentation. Preference is given to candidates with experience of working with government programs, SHGs, FPOs, or rural communities. Job Roles And Responsibilities Key responsibilities include: Lead the formulation and implementation of a robust IEC strategy to promote IMS program goals, outreach efforts etc. Coordinate design and production of IEC materials (print, audio-visual, social media) tailored to diverse audiences including rural women, partners, policymakers and the public. Build and operationalize systems for documentation of program Develop a state-wide campaign calendar aligned with key program milestones. Support capacity building of district staff and SHG leaders in community media, and content creation. Ensure media coordination, branding compliance and quality standards across all IEC outputs. Strategic Planning & Implementation Lead the design and implementation of a robust IEC strategy aligned with IMS objectives at state, district and Mandal levels. Support preparation of consolidated IEC budgets and annual IEC work plans. Serve as a strategic advisor for IEC to the Director – IMS and coordinate alignment with program plans. Content Development & Branding Oversee the development of high-quality communication materials including hoardings, posters, brochures, short films, digital creatives, case studies and toolkits. Guide the creation of culturally relevant messages tailored to rural audience in local languages. Ensure coherent and consistent messaging across IEC efforts. Community Outreach & Media Engagement Identify and engage multiple channels—print, radio, local TV, social media, community platforms—for awareness and outreach. Facilitate targeted communication campaigns to support social mobilization among SHG members. Monitor production and distribution of IEC materials across districts and ensure timely dissemination. Documentation & Knowledge Management Institutionalize systems for collection and aggregation of field-level data, photos and videos for program documentation. Develop regular reports, for internal and external dissemination. Digital Communication & Platforms Support development of content for digital platforms including websites, social media, WhatsApp outreach, YouTube, etc. Track digital engagement metrics and suggest improvements in outreach strategies. Monitoring & Reporting Monitor communication performance indicators—reach, engagement, visibility. Submit progress reports to the PMU Director on IEC activities and documentation initiatives. Administrative & Coordination Support Support in preparation of Annual Action Plans, policy briefs and event reports. Represent the IMS program at knowledge forums, communication conclaves and sectoral workshops. Any other IEC or documentation-related tasks as assigned by the Director – IMS. Work with district teams in collection and collation of high quality photos and videos Show more Show less