SEO Specialist

Job Title: SEO Specialist

Location: New Delhi, India (In-Office)

Experience: 2+ years

Job Type - Full Time

Role Overview:

We are looking for a motivated and detail-oriented individual to join us as an SEO Specialist. You’ll support key SEO activities to help improve our website’s visibility, traffic, and search rankings. This role involves working closely with the content, marketing, and tech teams to ensure SEO best practices are followed across our digital platforms.

Key Responsibilities:

• Assist in keyword research and competitive analysis
• Support on-page SEO efforts, including title, meta descriptions, and URL structuring
• Help implement link-building strategies and outreach campaigns
• Work with the content writer to ensure the content is SEO-optimized
• Basic knowledge of Google Analytics and Search Console
• Stay updated with the latest SEO and search engine trends
• Conduct basic audits and help resolve SEO-related issues
• Maintain spreadsheets and documentation related to SEO activities
• Develop, execute and refine comprehensive SEO strategies (on-page, off-page, and technical SEO) and Content Planning.
• Monitor, analyze, and report on SEO performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and Screaming Frog.
• Stay updated with SEO trends, search engine algorithm updates, and emerging digital marketing techniques.
• Create and present monthly SEO performance reports, insights, and actionable recommendations to management.

Requirements:

• 2 + years of experience (past experience with product based companies will be preffered)
• Familiarity with tools like Google Analytics, Search Console, Ahrefs (training will be provided)
• Knowledge of WordPress or basic HTML is a plus
• Decent level understanding of SEO and digital marketing concepts
• Creating high-quality SEO content.

Qualification:

• Bachelor’s degree or equivalent education
• Strong written and verbal communication skills

About Rooter:

‘Rooter Shop’

Our unique proposition as a tech consumer platform sitting at the convergence of 3 large macro trends - gaming, content and commerce, gives us immense confidence to say that we’re here for the long haul, building an enduring Gaming brand out of India.

Website:https://web.rooter.gg

LinkedIn: https://www.linkedin.com/company/hello-rooter/

Check out our

Employee Benefits:

• Health Insurance:

  We offer comprehensive health insurance coverage to ensure our employees have access to quality healthcare

• Hybrid Work Model:

  Embracing flexibility, we offer a hybrid work model where employees can enjoy the best of both worlds. With four days in the office and one day working from home, we empower our team to achieve work-life balance while maintaining productivity and collaboration