SEO Specialist

We are seeking a proactive, hands-on SEO & Digital Marketing Executive with 2–3 years of experience to drive inbound lead generation through organic and paid channels. This role is ideal for a marketer who can execute SEO, manage performance campaigns, and optimise the website to convert visitors into qualified leads.

Key Responsibilities

• Own and execute SEO activities (on-page, off-page, and technical) to boost organic visibility and qualified traffic.
• Perform keyword research and map keywords to content and landing pages with a focus on lead intent.
• Optimise website pages, blog posts, and landing pages for both SEO and conversions (improve CTAs, forms, load time, etc.).
• Plan, launch, and optimise PPC campaigns (Google Ads, LinkedIn, Meta) to generate inbound leads and lower cost-per-lead.
• Create and implement content marketing — blogs, case studies, and lead magnets — aligned to the buyer journey.
• Monitor performance: traffic, lead volume, conversion rates, CPL, and campaign ROI; prepare weekly/monthly reports with actionable insights.
• Run competitor analysis to spot opportunities and refine messaging.
• Work with design/dev teams to implement SEO fixes, A/B tests, and UX improvements.
• Support email nurturing workflows and basic marketing automation for lead scoring and follow-up.
• Stay current with search engine updates, ad platform changes, and best practices.

Skills & Qualifications

• 2–3 years’ proven experience in SEO and digital marketing with measurable results in lead generation.
• Strong hands-on experience with Google Analytics, Search Console and at least one SEO tool (SEMrush, Ahrefs, Moz).
• Practical experience running and optimising paid campaigns on Google Ads and Meta; exposure to LinkedIn Ads is a plus.
• Solid copywriting skills for web and landing pages with a conversion-first mindset.
• Comfortable with basic HTML/CSS and working with developers to implement technical SEO.
• Experience with a CRM or marketing automation tool (HubSpot, Zoho, Mailchimp, etc.).
• Data-driven — able to analyse metrics and propose experiments to improve performance.
• Good communication and project-management skills; ability to manage multiple campaigns simultaneously.

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Ability to commute/relocate:

• Kochi, Kerala: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Required)

Experience:

• SEO: 2 years (Required)

Work Location: In person