SEO Specialist

We are seeking a data-driven and detail-oriented SEO Specialist to join our digital marketing team. You will be responsible for developing and executing SEO strategies to increase organic traffic, improve search engine rankings, and drive measurable growth. A solid understanding of Google algorithms, and a track record of results. Key Responsibilities: Conduct keyword research and competitive analysis to inform content and optimization strategies Optimize on-page elements including meta tags, headlines, URLs, and internal linking Create and implement link-building strategies to improve domain authority Monitor and report on SEO performance metrics using tools like Google Analytics, Search Console, and SEMrush/Ahrefs Stay up-to-date with the latest SEO trends, algorithm updates, and best practices Collaborate with content creators, developers, and other stakeholders to ensure SEO best practices are applied Perform technical SEO audits and work with developers to resolve issues Analyze website traffic, rankings, and user behavior to identify opportunities for improvement Requirements: Proven experienced as an SEO Specialist more than 1-2 years. Proficiency in SEO tools (e.g., Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog) Strong knowledge of search engine algorithms, ranking factors, and SEO best practices Experience with website analytics and reporting Familiarity with HTML/CSS, CMS platforms (especially WordPress), and basic web development principles Excellent written and verbal communication skills Ability to work independently and collaboratively in a fast-paced environment Preferred Qualifications: Experience with local SEO and/or eCommerce SEO Knowledge of content marketing and keyword mapping Google Analytics and Google Ads certifications Job Types: Full-time, Permanent Pay: ₹15,092.61 - ₹32,968.49 per month Schedule: Day shift Morning shift Education: Bachelor's (Preferred) Work Location: In person