SEO Specialist

Position: SEO Expert
Location: Vasai, Mumbai
Eligibility: Graduate/Postgraduate in Marketing, IT, Mass Communication, or related field
Experience: 2 – 4 Years (in SEO/Digital Marketing role, preferably B2B/Tech/EMS industry)

About Brandworks Technologies

Brandworks Technologies is a fast-growing design-led-electronics manufacturing company specializing in B2B solutions across charging solution, Audio (Home & Personal), Fintech-Payment Devices, Monitoring & Surveillance. We are seeking a SEO Expert who can drive our digital presence, increase website ranking, and generate high-quality B2B leads through organic growth strategies.

Role Overview

The SEO Expert will be responsible for planning, executing, and optimizing SEO strategies across Brandworks’ websites and digital platforms. This includes technical SEO, keyword research, content optimization, competitor analysis, and link-building to strengthen the company’s visibility in both domestic and international markets.

Key Responsibilities

1. SEO Strategy & Execution

• Develop and implement on-page, off-page, and technical SEO strategies.
• Conduct keyword research, competitor benchmarking, and SEO audits.
• Optimize website structure, meta tags, schema markup, and internal linking.
• Ensure mobile-first indexing, page speed optimization, and crawl efficiency.

2. Technical SEO

• Perform regular site audits to identify and fix issues (broken links, redirects, crawl errors, indexing issues).
• Manage robots.txt, sitemap, canonical tags, and structured data.
• Coordinate with the web development team for technical SEO improvements during website revamp or go-live.

3. Content Optimization

• Work with content writers/designers to ensure SEO-friendly content, blogs, case studies, and whitepapers.
• Implement content strategy for B2B keywords and international markets.
• Optimize landing pages for lead generation and conversions (CTA-based).

4. Link Building & Outreach

• Build high-quality backlinks through ethical practices.
• Manage outreach campaigns, guest posting, PR submissions, and directory listings.
• Improve domain authority and trust score of Brandworks’ websites.

5. Analytics & Reporting

• Track SEO KPIs – organic traffic, keyword ranking, impressions, CTR, bounce rate, conversions.
• Use tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog.
• Prepare monthly SEO performance reports and present to management.

Technical Skills Required

• Strong expertise in On-Page SEO, Off-Page SEO, and Technical SEO.
• Proficiency with SEO tools: SEMrush, Ahrefs, Moz, Screaming Frog, Google Analytics, Google Search Console.
• Knowledge of WordPress/Drupal CMS SEO integration.
• Familiarity with international SEO practices (multi-region/multi-language websites).
• Understanding of website hosting/structure for SEO compliance.
• Basic knowledge of HTML, CSS, JavaScript for SEO fixes.

Job Type: Full-time

Pay: ₹35,000.00 - ₹45,000.00 per month

Ability to commute/relocate:

• Vasai, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Experience:

• total work: 1 year (Preferred)
• SEO: 1 year (Preferred)

Work Location: In person