SEO Manager

Job Description

Introduction: At URL Factory Private Limited, we specialize in delivering innovative digital solutions tailored to boost online visibility and performance. We are looking for a motivated and results-oriented SEO Manager to join our growing team in Salem. This is an exciting opportunity to contribute to high-impact SEO strategies and grow your career in a fast-paced digital environment. Job Overview An SEO Manager is responsible for developing and implementing effective search engine optimization strategies to improve a website’s visibility in search engine results. Their main goal is to increase organic traffic, enhance user experience, and drive high-quality leads or conversions Key responsibilities: - To boost the website’s visibility in search results through technical, on-page, and off-page SEO strategies, resulting in increased traffic and business growth - Oversee SEO efforts across all digital platforms, collaborate with content creators and developers, monitor performance, and adapt strategies based on data and industry changes - Higher search engine rankings for target keywords, growth in organic traffic, improved click-through and conversion rates, monthly/quarterly performance reports Required qualifications - A bachelor’s degree in marketing, digital marketing or a related field. Master’s is an added advantage - 4-6 years of experience in SEO manager role is preferred - Proficiency with SEO and analytics tools like Google Search Console, SEMrush, Google Keyword Planner and Google Analytics - Strong analytical skills and the ability to interpret data and make data-driven decisions. - Experience with content management systems (CMS) and website optimization platforms, like WordPress - In-depth knowledge of SEO best practices, search engine algorithms and digital marketing trends, with a strong understanding of the search landscape - Optimize website content, including meta tags, headings, URLs, and on-page elements to improve search engine rankings - Monitor and report on keyword rankings, organic traffic, and other SEO metrics to track progress and provide actionable insights Preferred Qualifications - Basic understanding of website design, development, HTML/CSS coding, Pay Per Click (PPC) advertising and link-building strategies - Bachelor's degree in Marketing, Business, or a related field - Experience in e-commerce SEO and local SEO - Familiarity with SEO tools like SEMrush, Ahrefs, Moz Pro etc. is an added advantage - Knowledge of technical SEO, including speed optimization for web - Detail-oriented with strong organisational and project management skills - Familiarity with social media marketing and its impact on SEO, Experience with SEO testing and experimentation. - Strong project management skills to handle multiple SEO initiatives simultaneously. Job Type: Full-time Pay: ₹400,000.00 - ₹500,000.00 per year Benefits: Paid sick time Paid time off Schedule: Day shift Experience: SEO: 5 years (Required) Location: Salem, Tamil Nadu (Required) Work Location: In person