SEO Manager (Poker)

Roles & Responsibilities

• Define and optimise KPIs aligned to organic deposits, not just traffic, while improving search engine rankings
• Conduct thorough keyword research to identify opportunities for content optimisation and expansion
• Optimise website content for targeted keywords and user intent, including landing pages, blog posts, and product pages
• Perform technical SEO audits to identify and resolve website performance and crawlability issues
• Develop and manage technical SEO/ASO, content strategy, link building, and crawl optimisation
• Monitor and analyse website performance metrics using Google Analytics, Search Console, and other relevant tools
• Collaborate with cross-functional teams, including content creators, developers, product team and designers, to implement SEO best practices
• Stay updated on industry trends, algorithm changes, and best practices to ensure our SEO strategies remain effective and competitive
• Generate regular reports on SEO performance and provide actionable insights to stakeholders
  

Skills & Qualification

• Proven experience of 7-10 years in SEO with a track record of driving business through organic traffic and improving search engine rankings
• In-depth knowledge of SEO and ASO best practices, app store/play store/search engine algorithms, and ranking factors
• At least 1+ years of hands-on experience with ASO tools like AppTweak, Sensor Tower, or MobileAction
• Proficiency in Google Analytics, Google Search Console, and other SEO tools such as SEMrush, Ahrefs, Moz, etc
• Knowledge of HTML, CSS, WordPress and JavaScript for technical SEO optimisations
• Stay ahead of developments in Google SGE, Bing Copilot, ChatGPT search integrations, and other AI-led discovery channels
• Strong analytical skills with the ability to interpret data and generate actionable insights
• Proficient with MS Excel and Tableau
• Excellent communication and collaboration skills with the ability to work cross-functionally
• Detail-oriented mindset with a focus on delivering high-quality results
• Continuous learning and adaptability are key to staying updated on industry trends and changes
• Google Analytics certification, Experience with website optimisation and A/B testing tools (e.g., Google Optimise, Optimizely) is preferred
• Prior experience with agencies will be preferred
• Experience of marketing automation tools such as CleverTap, MixPanel and WebEngage will be a plus
  

What We Offer -

• Competitive salary
• Mediclaim Policy - Best in Industry
• Flexible working hours
• Career Development Program
• Best in Industry Reward and Recognition program
• Inclusive and Collaborative Work culture
• Lunch is served every day
• Cabs are provided for an easy commute