SEO Executive/Specialist

Company Description

Webential is a cutting-edge agency specializing in web design, development, and digital marketing, driven by a team of creative professionals dedicated to delivering exceptional solutions. We combine expert insights with innovative strategies to create impactful and cost-effective outcomes for our clients. Known for clear communication and a client-centric approach, we ensure smooth collaboration throughout projects. Our commitment extends beyond project completion, offering ongoing support and helping clients achieve their next big idea. With a focus on understanding client needs deeply, we deliver experiences that resonate across all consumer touchpoints.

Responsibilities:

Keyword Research:

• Use advanced tools to identify and target the business's most relevant and high-traffic keywords.
• Content Oversight: Supervise content creation, providing guidelines and suggestions for optimization and ensuring updates to outdated content.

SEO Implementation:

• Optimize website pages for desktop, tablet, and mobile use. It includes on-page SEO elements like title tags, meta descriptions, headers, alt tags, and internal linking.

Technical SEO:

• Conduct regular SEO audits to identify broken links, duplicate content, and slow page speeds and address redirection challenges. Recommend and guide necessary changes to developers.

Competitor Analysis:

• Conduct an in-depth analysis of competitors to identify gaps and opportunities.
• Conversion Rate Optimization: Implement basic techniques to convert organic traffic into valuable leads, especially for our SaaS products.

Data Analysis:

• Use tools like GA4 and GTM to create and analyze reports on vital KPIs, SEO traffic metrics, search engine referrals, and keyword rankings.

Reporting:

• Create detailed monthly and weekly reports highlighting key performance indicators, growth areas, and areas needing improvement.
• Stay Up-to-Date with the Latest SEO Trends: Ensure the marketing website is always up-to-date with relevant content, the latest SEO best practices, trends and user-friendly navigation.

Strategy Development:

• Draft and implement cohesive SEO strategies that align with company objectives and drive sustainable traffic growth.
• Collaboration: Work closely with content writers, graphic designers, and developers to ensure SEO best practices are consistently applied.

Continuous Learning:

• Stay updated with the latest trends, updates, and best practices in the SEO industry.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience as an SEO Executive or Specialist with a focus on local SEO AND/OR eCommerce SEO. Minimum of 2 years exp required for the profile managing end to end SEO life cycle
• In-depth knowledge of local search optimization principles, algorithms, and best practices.
• Familiarity with local search tools and platforms, including Google Search Console, Google Tag Manager, Google Looker Studio, GA4, SEMRush etc.
• Detail-oriented and highly organized, with the ability to manage multiple projects simultaneously.
• Passion for online marketing and staying up-to-date with the latest SEO trends and technologies.

Benefits:

• 8 AM to 5 PM morning work timings, a great time to balance your work and personal life

• Leave Encashment 

• Rewards and Recognition 

• Gratuity 

• Learning & development opportunities.

• 5 days Working