SEO & Content Specialist

Role Description

This is a full-time, on-site role for a SEO & Content Specialist based in Mumbai. The role encompasses conducting keyword research, executing SEO audits, strategizing and implementing link-building activities, and optimizing web content for on-page SEO. The SEO & Content Specialist will also analyze website performance using web analytics tools and contribute to overall content strategies to enhance online visibility.

Job Task Role

● Build and implement data-driven SEO strategies, focusing on

on-page, off-page, and technical SEO.

● Work closely with the content writers to create and optimize

website content, ensuring keyword integration, meta tags, and

interlinking that improves results

● Review content written by the writers, and audit it to ensure it’s

not AI generated, meets the parameters for content set by the

organization for each client.

● Conduct audits, fix technical SEO issues like crawl errors,

optimize site structure, and ensure mobile optimization.

● Monitor SEO metrics and performance, generate detailed reports,

and provide actionable insights apart from a review/analysis of

the website’s performance

● Develop and maintain a strong link-building strategy to improve

domain authority and organic rankings.

● Regularly report on SEO performance, strategies, and results to

clients, ensuring transparency and alignment with business goals.

● Coordinate with developers to resolve technical issues, or

accessibility issues on the website

● Work on local SEO optimization tasks such as content updates,

ensuring keyword inclusions, accurate setup of the local business

● Act as the single point of contact as an SEO SPOC for the client

on all website issues, as and when needed for website

• maintenance

Interested candidates can share their CVs on info@xcelhrsolutions.com