Senior User Acquisition Specialist

Job Description

Senior User Acquisition Specialist Ruby Seven Studios, is seeking a Senior User Acquisition Specialist with a passion for driving GROWTH through innovative strategies and execution. Here’s your opportunity to get involved with an innovative gaming company building free-to-play casino games (mobile and web) for some of the largest casinos in the world. Reporting to the Analytics team, you’ll be at the forefront of accelerating the growth of our ever-expanding lineup of mobile and desktop games-12 titles and counting! WHAT YOU’LL BE DOINGSet up new campaigns and optimize existing campaigns on Meta, Google Adwords, and Apple Search Ads.Build, track, and optimize UA campaignsUpload new creative to the content libraryDevelop performance reports and communicate results to partnersAnalyze and act on campaign performance based on ROI, ROAS, and projected LTV Work with the design team to develop creative assets on a regular basis for advertising campaignsWork with India engineering team to ensure accurate attribution and report generationDirect and participate in analytics and tracking implementation tasksLead and mentor junior team members, providing guidance and support on campaign strategies and executionCoordinate cross-functional efforts across marketing, creative, analytics, and product teamsOversee day-to-day operations of the UA team, ensuring deliverables are met with high quality and timelinessContribute to strategic decision-making and resource planning to scale UA efforts efficiently SKILLS YOU’LL NEED5+ years of relevant experience, (user acquisition experience in mobile games strongly preferred)Demonstrated team leadership experience, including mentoring and guiding team membersEntrepreneurial mindset with willingness and ability to “own it”You want to be “THE BEST UA Specialist” in the industryExperience working in the social/mobile freemium game industryExcellent data analysis skills and experience working in a metrics-driven rolePractical working knowledge of tracking technologies, methods and UA KPIsExposure to one or more tools/systems like Adjust, Appsflyer, Google Analytics, Meta Business suite, Mixpanel, Amplitude, etcAbility to optimise available budgets to get desired results Ability to analyse the data from the attribution platforms and present the results. Exposure to Looker studio, etc preferredUnderstanding of ad creative formats and how to brief design teams for performance-driven assets (videos, banners, playable ads)Highly organized and attention to detailStrong math skillsSelf-starter with a problem-solving attitude with and without directionPassion for staying up to date with UA techniques, strategy, audience building and targetingBachelor’s/Master’s degree in math, marketing or finance HOW TO APPLY• Send the CV to careersindia@rubyseven.com