Senior Social Media Manager

Job description

Senior Social Media Manager

Key Responsibilities

Strategy & Planning

·   Through knowledge on platform strategy

·    Align social media objectives with clients' brand goals and campaign KPIs.

·   Conduct market research and competitor analysis to identify trends and opportunities.

Content & Campaign Management

·   Plan and schedule content calendars for various clients using tools like Hootsuite, Sprout, or Buffer.

·  Oversee influencer collaborations and UGC campaigns where relevant.

Client Handling

·   Present monthly reports, insights, and strategy updates to clients.

·   Translate client feedback into actionable content and strategy improvements.

Performance & Analytics

·  Setting up of Social Media performance marketing campaigns (Lead generation, Awareness, Engagement etc.,)

·  Optimize content and campaigns based on real-time and periodic performance data.

·  Prepare insightful reports and share recommendations to improve ROI.

Team Leadership

·   Ensure timely execution of campaigns across all accounts.

·   Coordinate with internal departments—creative, media, design—for smooth workflows.

Requirements:

·   Strong knowledge of all major social platforms, social trends, and content formats.

·   Excellent communication and client presentation skills.

·  Proficiency in tools like Meta Business Suite, Google Analytics, Canva, and social media scheduling/analytics tools.

·  Experience handling paid promotions and boosting strategies is a plus.

·  Ability to multitask and manage multiple client accounts simultaneously.

Preferred Skills:

·   Ability to lead brainstorming sessions and campaign pitches.

·   Crisis management and community moderation experience.

·   Video content planning & basic knowledge of editing tools (bonus).

·   Familiarity with social listening and trend tracking tools.

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹42,000.00 per month Benefits:

·   Cell phone reimbursement

Schedule:

 ·  Day shift

Supplemental Pay:

 ·  Performance bonus

• Work Location: In person