Senior Social Media Executive

Company Description

Vrinsoft Technology Pvt Ltd is the No.1 Mobile App Development Company in India, committed to client success for over 15 years. Recognized for our expertise in AI/ML, Digital Transformation, and Custom Apps, we are top-rated on platforms like Clutch 2025. Our team of 200+ professionals includes India's top 1% expert resources, delivering reliable solutions to clients across the USA, UK, Canada, Australia, Germany, UAE, and other key regions. We've developed over 2,000 applications for businesses of all sizes, from start-ups to Fortune 500 companies, across various industries like retail, healthcare, fintech, and logistics.

Role Description

This is a full-time on-site role for a Senior Social Media Executive, located in Ahmedabad. The Senior Social Media Executive will manage social media marketing campaigns, create engaging content, and implement digital marketing strategies. Responsibilities include developing marketing plans, analyzing engagement data, identifying trends, and working collaboratively with the marketing team to enhance Vrinsoft's online presence.

Roles and Responsibilities

-This role will be a part of the central social media team, handling responsibilities spanning- management of core social channels, creative production and media/creative.

-Develop content marketing properties and engaging content for all owned channels, including content curation of relevant articles, images, videos and infographics.

-Work together with the marketing team to guide the brands’ growth in the online space.

-Work with agencies to create social media strategies, design campaigns & Youtube content for the brand.

-Translate marketing objectives into inspiring briefs for social media agencies.

-Manage the end-to-end planning of social media campaigns, from briefs to final campaign assets creation.

-Manage budgets for effective spends.

Requirements and skills

-A deep understanding of social media channels - budgets, campaigns, performance metrics.

-An exciting portfolio of work that showcases your ability to think and execute disruptive campaigns.

-The willingness to collaborate with a diverse group of people, both internally and externally, to create an ideas-first culture.

-The ability to think of innovative ideas while keeping with the deadlines.

-Exploring and identifying the right talent and partners to work with to create short and long term content.

-2.5 years of experience as a social media manager.

Qualifications

• Social Media Marketing and Social Media Content Creation skills
• Experience in Digital Marketing and Marketing
• Strong Communication skills
• Proficiency in using social media platforms and analytics tools
• Ability to work collaboratively in a team environment
• Bachelor’s degree in Marketing, Communications, or a related field
• Prior experience in managing social media for tech companies is a plus