Senior Social Media Executive

We are seeking a proactive and creative Senior Social Media Executive to manage and execute social media strategies for our clients from start to finish. Y

ou will be responsible for delivering engaging content, creating and managing social media calendars, executing paid advertising campaigns (with a focus on Meta Ads), and ensuring timely delivery of client projects with measurable results. 

Key Responsibilities:

• Collaborate with clients to understand business goals, brand voice, and target audience.
• Develop comprehensive social media content calendars aligned with marketing objectives.
• Coordinate with graphic designers to brief, review, and approve creatives for all campaigns.
• Create, curate, and oversee high-quality content (graphics, captions, videos, etc.) for various social platforms.
• Plan, execute, and optimize Meta Ads campaigns (Facebook & Instagram) to achieve KPIs such as reach, engagement, leads, and conversions.
• Track campaign performance using analytics tools and prepare detailed performance reports.
• Stay updated with platform trends, algorithm changes, and emerging opportunities to keep strategies innovative.
• Manage multiple client accounts simultaneously while meeting deadlines and maintaining quality standards.
• Suggest and implement new features to improve brand awareness and audience engagement.

Requirements:

• 2-3 years of experience in social media marketing, preferably in an agency environment.
• Proven track record in managing and growing social media accounts for brands.
• Strong experience in Meta Ads Manager and paid campaign optimization.
• Excellent communication and client-facing skills.
• Ability to analyze data and translate insights into actionable recommendations.
• Strong organizational and time management skills.
• Creative mindset with attention to detail.