Senior SEO Executive

We seek a results-driven Senior SEO Executive with 3-8 years of experience to develop and execute successful search engine optimization strategies. The ideal candidate will have a strong understanding of SEO practices, SEO tools, and analytical tools and be passionate about staying updated with the latest trends and algorithm changes. As an SEO Specialist, you will play a key role in driving organic traffic, improving search engine rankings, and increasing visibility for our brand across search engines like Google.

Roles and Responsibilities

• Develop and implement a comprehensive SEO strategy aligned with business goals to improve organic search rankings.
• Conduct thorough keyword research to identify high-ranking opportunities and optimize website content based on target keywords.
• Optimize on-page elements such as meta tags, headers, URL structure, and internal linking to improve rankings.
• Perform technical SEO audits to identify issues related to crawlability, indexation, and site architecture; provide recommendations for improvements.
• Analyze competitor strategies and performance to identify gaps and opportunities for our SEO campaigns.
• Create and manage content strategies (including blogs, landing pages, etc.) that drive engagement and SEO value.
• Monitor and report on performance metrics such as keyword rankings, organic traffic, bounce rate, and conversions using tools like Google Analytics, Google Search Console, SEMrush and other SEO software.
• Stay up to date with the latest SEO trends, search engine algorithm updates, and industry best practices to ensure strategies are relevant and practical.
• Collaborate with content, design, and web development teams to ensure SEO best practices are integrated into website development and content creation.
• Conduct link-building and outreach campaigns to increase domain authority and drive high-quality backlinks.
• Monitor website performance, speed, and mobile usability and provide suggestions to improve technical SEO and user experience (UX).

Must-Have Qualifications

• 3-6 years of proven experience as an SEO Specialist or in a similar role.
• Deep understanding of SEO principles (both on-page and off-page), search engine algorithms, and ranking factors.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.
• Experience conducting technical SEO audits and implementing strategies to address site architecture, page speed, and crawlability issues.
• Expertise in keyword research, optimization, and content development for SEO.
• Ability to analyze and interpret data from multiple sources to assess the effectiveness of SEO campaigns and adjust strategies accordingly.
• Excellent written and verbal communication skills, with the ability to present SEO insights clearly and effectively.
• Highly organized with strong attention to detail and the ability to manage multiple SEO projects simultaneously.

Good-to-Have Skills

• Experience with SEO in different industries or working in a digital marketing agency environment.
• Familiarity with other digital marketing channels (e.g., PPC, social media) and how they intersect with SEO.
• Knowledge of local SEO, including optimizing Google My Business listings and managing citations.
• Understanding of technical aspects of websites such as JavaScript frameworks and CMS systems (e.g., Shopify).
• Knowledge of conversion rate optimization (CRO) to improve website performance and user experience.
• Certification in Google Analytics or SEO from reputable organizations.

Job Type: Full-time

Pay: ₹35,000.00 - ₹50,000.00 per month

Schedule:

• Day shift

Application Question(s):

• What is your current CTC?

Work Location: In person