Senior SEO Executive

### Job Profile: Senior SEO Executive #### Job Summary The SEO Executive will be responsible for optimizing website content to improve search engine rankings, enhancing online visibility, and driving traffic to the company's website. This position requires a creative individual adept at creating engaging graphics and videos, as well as managing social media postings to support SEO strategies. #### Key Responsibilities 1. **SEO Strategy Development**:   - Conduct keyword research and analysis to identify trends and opportunities.   - Develop and implement effective SEO strategies to enhance website visibility. 2. **Content Creation**:   - Create high-quality, engaging content optimized for search engines and user experience.   - Develop graphics and videos to complement written content and enhance user engagement. 3. **On-Page Optimization**:   - Optimize website content, including meta tags, headings, and images, to improve search rankings.   - Ensure all website content is SEO-friendly and meets best practices. 4. **Social Media Management**:   - Manage the company’s social media accounts, including content creation and posting schedules.   - Develop graphics and video content for social media platforms to drive engagement and traffic. 5. **Link Building**:   - Identify and implement link-building strategies to improve domain authority.   - Collaborate with influencers and industry partners to create back-linking opportunities. 6. **Analytics and Reporting**:   - Monitor website traffic and performance using tools like Google Analytics and Search Console.   - Create regular reports on SEO performance and social media engagement metrics. 7. **Collaboration**:   - Work closely with the marketing team to align SEO strategies with overall marketing goals.   - Collaborate with graphic designers and video editors to produce high-quality visual content. 8. **Stay Updated**:   - Keep abreast of the latest trends and algorithm changes in search engine optimization.   - Attend webinars, workshops, and conferences to enhance SEO knowledge and skills. #### Required Skills and Qualifications - Bachelor’s degree in Marketing, Communications, or a related field. - Proven experience in SEO and digital marketing (1-3 years preferred). - Proficiency in SEO tools (e.g., Google Analytics, SEMrush, Moz). - Strong skills in content creation, including graphic design and video editing software (e.g., Adobe Creative Suite, Canva). - Excellent understanding of social media platforms and best practices. - Strong analytical skills and data-driven thinking. - Good communication and collaboration skills. Preferred Qualifications - Experience with HTML/CSS and content management systems (e.g., WordPress). - Familiarity with email marketing and PPC campaigns. - Knowledge of local SEO strategies.