Senior SEO & Content Writer

About Fine Destination

Fine Destination is a leading travel and operations consultancy with an expanding study abroad consultancy wing. We are building a dynamic digital marketing team to take our online presence, lead generation, and content strategy to the next level.

Job Summary

We are seeking a highly skilled and experienced SEO & Content Writer to own and manage end-to-end SEO and content strategy for our diverse business verticals. The ideal candidate will possess expertise in SEO best practices combined with proven content creation skills tailored to the travel, education, and consultancy sectors. This role requires ownership, creativity, and strategic thinking to streamline and optimise our digital marketing efforts for measurable results.

Key Responsibilities

1. Develop and implement SEO strategies to improve organic search rankings for

   travel and study abroad consultancy services.

2. Conduct keyword research, competitive analysis, and SEO audits.
3. Create high-quality, SEO-optimized content including blogs, website copy, social media posts, and marketing collateral.
4. Drive content marketing initiatives aligned with branding and lead generation goals.
5. Monitor SEO performance using tools like Google Analytics and Search Console; report on traffic and conversions.
6. Ensure all content fits brand voice and style guidelines.
7. Manage editorial calendar and publishing schedules.
8. Stay updated on SEO trends, algorithm updates, and digital marketing best practices.

Requirements

1. Bachelor’s degree in Marketing, Communications, English, Journalism, or related field.
2. Minimum

   6 years of SEO and content writing experience

   , preferably in travel, education, or consultancy sectors.
3. Proven track record of driving lead generation and organic growth through SEO.
4. Strong writing, editing, and storytelling skills.
5. Proficient in SEO tools and CMS platforms (WordPress preferred).
6. Data-driven with experience analysing website metrics.

7. Comfortable working UK shifts with flexibility.

8. Ability to work independently and lead initiatives.

Selection Process

• Shortlisted candidates based on resume screening will be sent an assessment test to evaluate their SEO and content writing skills.
• Candidates who clear the assessment will be invited for an in-person interview at our Kochi office, which will include an HR round.