Senior SEO & ASO Associate

About the Company:

• Founded in 2019, zingbus is building the most trusted brand for intercity travel. Keeping reliability and safety at the core, we are building a two-sided platform that delivers standardized journey experience for travelers and increased earnings for our supply partners.
• We connect 300+ cities across the country through our daily services and have served 2.5 Mn+ unique customers so far and are aggressively working towards the fleet electrification and establishment of charging technology and infrastructure.
• Raised Series A from Y Combinator, InfoEdge, AdvantEdge, and other prominent investors from India and Silicon Valley. Additionally, secured a significant investment of $9 million from bp Ventures.

https://yourstory.com/2021/03/gurugram-startup-zingbus-takes-tech-route-intercity-bus-travel-smoother/amp

https://www.bp.com/en_in/india/home/news/press/bp-ventures-invests-9-million-in-indias-leading-intercity-bus-

platform-zingbus.html

Position:

Location:

Overview:

What you will do:

Search Engine Optimization (SEO)

● Develop and execute on-page and off-page SEO strategies.

● Perform keyword research to identify growth opportunities.

● Optimize website content, meta tags, headings, and URLs for higher rankings.

● Improve site structure, mobile responsiveness, and page speed.

● Conduct competitor analysis to identify strengths and gaps.

● Build high-quality backlinks and manage link-building strategies.

● Track and analyze website performance using Google Analytics, Search Console, and other SEO tools.

● Work with developers to ensure technical SEO best practices are followed.

● Create and implement a content strategy aligned with SEO goals.

App Store Optimization (ASO):

● Optimize app titles, descriptions, keywords, screenshots, and videos for Google Play Store & Apple App Store.

● Conduct app keyword research and competitor analysis.

● Work with designers and developers to improve app UI/UX for better engagement.

● Monitor app store rankings and optimize listings for better visibility.

● Track user reviews, ratings, and feedback to improve app store reputation.

● Collaborate with marketing teams to implement ASO-driven paid campaigns.

● Analyze ASO performance metrics and make data-driven improvements.

What we are looking for:

● Proven experience in SEO, LLM & ASO with a track record of success.

● 4-6 years of relevant experience in SEO, LLM & ASO

● Strong knowledge of Google Analytics, Search Console, Ahrefs, SEMrush, Moz, and other SEO tools.

● Experience with app store algorithms, keyword optimization, and mobile user behavior.

● Familiarity with HTML, CSS, JavaScript, and website optimization techniques.

● Understanding of content marketing strategies for SEO and ASO.

● Strong analytical and problem-solving skills.

● Ability to stay updated with the latest SEO & ASO trends and algorithm changes.

● Excellent communication and reporting skills.