Senior Sales Manager

Role: State/Regional Sales Head – AgriTech / Farm Machinery

Location:

Experience:

Role Overview

We are looking for a dynamic professional to lead B2C and B2B sales efforts in Maharashtra. The role involves building strong farmer connect, dealer networks, and institutional/government partnerships to drive adoption of next-generation agricultural machinery and solutions.

Key Responsibilities

A. Drive B2C Sales

• Engage with farmers, cooperatives, and community stakeholders to generate qualified leads.
• Plan and execute BTL activities such as roadshows, demos, and farmer outreach programs.
• Drive lead generation via telecalling, on-ground activities, and product demonstrations.

B. Build & Manage B2B Dealer Network

• Identify and onboard potential dealers/entrepreneurs through market research and outreach.
• Conduct meetings and presentations to educate dealers about products, ROI, and benefits.
• Negotiate dealer agreements and manage end-to-end onboarding.
• Act as the primary point of contact, ensuring dealer success through training, spare parts support, and technology enablement.
• Support dealer-led demand generation via events, demos, and local campaigns.

C. Government, Institutional & Financing Partnerships

• Leverage government schemes, financing options, and institutional channels to scale adoption.
• Build strong partnerships with farmer groups and government agencies for large-scale sales.

Eligibility Criteria

Education

• Bachelor’s or Master’s degree in Business Administration, Agricultural Engineering, Agriculture, Marketing, or related field.

Experience

• 6–10 years of proven experience in sales, business development, or dealer management in the agricultural industry (farm machinery, tractors, agri-tech, agri drones, etc.), preferably in Maharashtra.

Skillsets

• Proficiency in MS Office / Google Suite.
• Languages: Marathi (mandatory), English (basic).
• Strong negotiation, communication, and interpersonal skills.
• Deep understanding of agricultural machinery and technology.

Mindset & Background

• Passion for agriculture and rural development.
• Entrepreneurial mindset with ability to work independently and deliver results in a fast-paced environment.
• Farmer family background (preferred, not mandatory).
• Willingness to travel extensively across the state.