Senior Sales Manager

We are looking for an experienced Senior Sales Manager to lead B2B sales for everyday hygiene product line.

The ideal candidate will have a proven track record of building institutional sales in

the HoReCa, Corporate, and Institutional sectors, with deep experience in driving revenue, building distributor networks, and forging long-term business partnerships.

Key Responsibilities:

• Business Development & Client Acquisition
• Identify, develop, and convert new business opportunities across Hotels, Restaurants, Cafés (HoReCa), Corporates, and Institutions.
• Build strong relationships with decision-makers in procurement, operations, and housekeeping teams.
• Drive onboarding of Distributors, Super Stockists (SS), channel partners, and institutional clients across target regions.
• Expand distribution footprint by appointing and managing Distributor/SS networks
• with clear sales & growth targets.
• Sales & Revenue Managemen
• Deliver against quarterly and annual sales targets.
• Build and manage sales pipelines, ensuring healthy conversion ratios.
• Negotiate contracts, pricing, and credit terms to close high-value deals.
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• Market Expansion
• Lead expansion into new geographies with focus on South & West India.
• Scout, onboard, and manage distributor/wholesaler networks.
• Work with marketing and product teams to align market requirements with product strategy.
• Account Management
• Build long-term relationships with clients ensuring high levels of retention and
• satisfaction.
• Implement a Key Account Management (KAM) approach for strategic clients.
• Ensure timely collections, repeat orders, and upselling of the product portfolio.