Senior Sales Manager – FMCG / Agro Commodities (Rice Division)

Location:

Experience:

Industry:

Qualification:

About the Role

Senior Sales Manager

Responsibilities

Sales & Business Growth

• Drive domestic and international sales for rice and agro commodities (basmati, non-basmati, pulses, sugar, spices, etc.).
• Develop new business opportunities across

  India, the Middle East, Africa, and Asia

  .
• Achieve sales targets through both direct and channel sales.
• Build and maintain strong relationships with importers, distributors, wholesalers, and retailers.
• Conduct regular market research to track trends, competitor activities, and pricing insights.

Client Relationship Management

• Handle key accounts and ensure long-term client retention.
• Negotiate pricing, contracts, and payment terms with buyers and suppliers.
• Collaborate with logistics and documentation teams for smooth export operations.

Product & Market Strategy

• Coordinate with procurement teams to source high-quality rice and agro commodities.
• Recommend packaging and branding strategies for both retail and bulk trade.
• Represent the company at major

  trade fairs and exhibitions

  such as BIRC and Gulfood.

Reporting & Leadership

• Prepare weekly and monthly sales reports, forecasts, and performance analysis.
• Lead and mentor the sales team to achieve business goals.
• Coordinate with finance for payment collections and credit management.

Key Skills

• In-depth knowledge of

  global agro commodity markets

  , especially rice.
• Strong

  negotiation and relationship management

  skills.
• Familiarity with

  export documentation, LC, and shipping logistics

  .
• Proficiency in

  MS Office, CRM tools, and sales analytics

  .
• Fluency in Hindi & English; additional languages are a plus.

Why Join Us

GCC, Asia, and Africa