Senior Sales Manager

Senior Sales Manager (B2B) EggBreak & Truelay

About the Role

We are launching EggBreak and Truelay innovative egg-based products (liquid eggs, boiled eggs and fresh graded eggs) aimed at transforming India's egg consumption in B2B and institutional segments.
The Senior Sales Manager B2B will lead the Hyderabad pilot launch, create our go-to-market plan for HORECA, institutional and bulk buyers and lay the foundation for a scalable nationwide sales structure.

Key Responsibilities

Strategic Sales Development

• Build and execute a B2B sales strategy for hotels, restaurants, catering companies, industrial canteens, corporate cafeterias, schools, colleges, hostels and hospitals.
• Identify and secure anchor clients before the official launch.
• Map the B2B market in Hyderabad, identifying high-volume buyers and decision-makers.
• Establish pricing, discount and credit policies tailored to different buyer categories.

Business Development & Key Account Management

• Pitch and onboard top-tier clients in HORECA and institutional sectors.
• Maintain relationships with chefs, purchase managers, F&B directors and procurement heads.
• Negotiate long-term supply contracts and bulk purchase agreements.
• Monitor competitor activities, pricing and market trends to adapt strategies quickly.

Distribution & Logistics Coordination

• Identify and onboard distributors with strong cold chain capabilities.
• Ensure alignment with operations and supply chain teams for timely deliveries.
• Manage order fulfillment process from negotiation to delivery.

Team Leadership

• Hire, train and mentor B2B account executives during and after the pilot phase.
• Set clear KPIs and track performance using CRM tools.

Performance Tracking & Reporting

• Maintain a healthy sales pipeline with accurate forecasting.
• Provide weekly and monthly performance reports to management.

Required Skills & Qualifications

• Proven 8-12+years track record in B2B food sales, ideally in dairy, poultry, meat, frozen food or FMCG.
• MBA (Marketing) Preferred.
• Strong existing network of contacts in Hyderabad's HORECA and institutional segments.
• Deep understanding of bulk buying cycles and B2B negotiation tactics.
• Strong commercial acumen with P&L awareness.
• Exceptional relationship-building and closing skills.
• Proficiency in MS Excel, PowerPoint and CRM systems (Zoho/Salesforce preferred).

Ideal Candidate Profile

• Has launched and scaled a food or beverage brand in the B2B space.
• Comes from brands like Heritage Foods, Milky Mist, Licious, Suguna Foods, ITC Master Chef, Godrej Tyson, Zorabian and Cash & Carry Formats.
• Able to balance strategic thinking with hands-on sales execution.
• Comfortable working in a fast-paced startup environment with aggressive growth targets.