Senior Sales Development Rep (SDR) – US SaaS Market Builder

Founding Sales Development Representative (SDR)

generate qualified pipeline

I. What You’ll Own

• Design & execute outbound prospecting campaigns tailored to the US B2B SaaS buyer
• Consistently generate a strong pipeline of qualified leads for Account Executives
• Develop and refine messaging, cadences, and outreach strategies that work for US decision-makers
• Select and help implement SDR tools and systems (e.g. sequences, CRM workflows)
• Provide direct feedback to shape our US go-to-market and product-market fit
• Act as a coach and model for future SDR team members

II. What We’re Looking For

• 3+ years experience as a Sales Development Representative / Outbound SDR focused on the US market

• Proven track record of generating pipeline at SaaS companies — you can share specific metrics
• Deep understanding of US B2B sales dynamics, buyer behavior, and outbound best practices
• Comfortable working US hours and engaging with US-based prospects
• Exceptional written and verbal communication skills for US audiences
• Self-starter who thrives in ambiguity and enjoys building from scratch
• Strong grasp of outbound tools (e.g. Outreach, Salesloft, Apollo, LinkedIn Sales Navigator)

III. Why This Role is Different

• Founding SDR

  : You’ll build, not just execute. You'll have a voice in defining how we go to market.

• Visibility and growth

  : Work directly with founders and leadership; clear path to Sales Manager or AE track.

• Market focus

  : Shape and own our US market expansion.

• Flexible, remote-friendly setup

  — but aligned to US time zones.

IV. Location

• Remote, with working hours that overlap with the US market with some time in the office periodically.