Senior Product Manager

This role is for one of the Weekday's clients

Salary range: Rs 1000000 - Rs 1300000 (ie INR 10-13 LPA)

Senior Product Manager

Requirements

Key Responsibilities

• Portfolio Strategy & Brand Planning
• Develop, implement, and refine effective portfolio strategies to enhance market share and long-term brand positioning.
• Continuously evaluate market trends, competitor activities, and prescription patterns to align portfolio objectives with organizational goals.
• Ensure the creation of quality print and digital inputs that support promotional campaigns and field activities.
• Market Intelligence & Strategy Meetings
• Gather, analyze, and interpret market intelligence to guide strategic decision-making.
• Conduct regular strategy meetings with internal stakeholders to review performance, share insights, and design effective action plans.
• Provide actionable recommendations to optimize product positioning and maximize secondary sales.
• Field Support & Engagement
• Offer regular support to field teams by providing them with effective tools, communication aids, and marketing strategies.
• Actively connect with field managers and conduct joint field work to understand ground realities and strengthen execution.
• Participate in field meetings, conferences, and CMEs (Continuing Medical Education programs) to reinforce brand presence and support medical engagement.
• Sales & Prescription Growth
• Work closely with sales leadership to monitor secondary sales performance and implement corrective strategies where required.
• Drive initiatives aimed at increasing prescriptions and ensuring sustainable demand generation.
• Partner with the sales and marketing team to design impactful campaigns that translate into measurable business outcomes.
• Operational Excellence & Confidentiality
• Manage allied operational activities including planning, execution, and follow-ups on marketing campaigns.
• Ensure strict adherence to confidentiality protocols when handling sensitive product, medical, and strategic information.
• Collaborate with supply chain, regulatory, and finance teams to ensure seamless execution of marketing initiatives.
  

Qualifications & Skills

• Bachelor's degree in Pharmacy, Life Sciences, or related discipline; MBA in Marketing or Healthcare Management preferred.
• 3-6 years of proven experience in pharmaceutical product management, marketing, or a similar role.
• Strong knowledge of pharma marketing practices, prescription generation, and field force collaboration.
• Demonstrated ability to develop effective portfolio strategies aligned with market needs.
• Experience in conducting CMEs, conferences, and field-level engagements with healthcare professionals.
• Excellent analytical skills with expertise in market intelligence gathering and competitor mapping.
• Strong interpersonal and communication skills to influence cross-functional teams, field managers, and external stakeholders.
• Ability to manage multiple priorities while maintaining a high degree of confidentiality and integrity.