Senior Meta Ads Specialist (Part-Time, Remote)

Job Title: Senior Meta Ads Specialist (Part-Time, Remote)

Location: Remote (Work from Home)

Department: Digital Marketing

Reports To: Head of Marketing

Employment Type: Part-Time (Flexible Hours)

About the Company:

We are a fast-growing digital-first company dedicated to delivering high-impact marketing solutions for brands across various industries. Our team values creativity, data-driven strategies, and a passion for performance. As we expand our digital presence, we are looking for an experienced Meta Ads Specialist to join us part-time and help scale our campaigns on Facebook, Instagram, and the Meta ecosystem.

Job Summary:

We are seeking a Senior Meta Ads Specialist with 10+ years of hands-on experience in planning, launching, and optimizing Meta (Facebook & Instagram) ad campaigns. This role requires strategic thinking, expert-level platform knowledge, and a results-driven mindset. The ideal candidate will be responsible for managing and scaling paid social campaigns, analyzing performance data, and driving ROI in a remote, part-time setting.

Key Responsibilities:

Develop and execute high-converting Meta Ads strategies for lead generation, e-commerce sales, and brand awareness.

Create, manage, and optimize Facebook and Instagram ad campaigns (both prospecting and retargeting).

Conduct A/B testing on creatives, audiences, and bidding strategies.

Analyze campaign performance regularly and deliver actionable insights.

Collaborate with the design and content team to ensure ad creatives align with performance goals.

Manage ad budgets efficiently, ensuring cost-effective delivery.

Stay updated with the latest Meta Ads trends, tools, algorithm changes, and best practices.

Provide clear and concise performance reports and recommendations for improvement.

Required Qualifications:

Minimum 10 years of experience specifically in Meta Ads (Facebook/Instagram).

Proven success managing 6- to 7-figure monthly ad budgets.

Strong understanding of Meta Business Suite, Events Manager, Pixel setup, and Custom Conversions.

Deep knowledge of lookalike audiences, funnel building, and retargeting strategies.

Familiarity with Google Analytics, UTM tracking, and performance attribution models.

Experience across diverse industries (e-commerce, SaaS, D2C, B2B) is a plus.

Preferred Qualifications (Nice to Have):

Meta Blueprint Certification

Experience with landing page A/B testing tools (e.g., Unbounce, Instapage)

Understanding of Google Ads, LinkedIn Ads, or omnichannel strategies

Key Skills:

Strategic campaign planning

ROAS and CPL optimization

Data analysis and reporting

Funnel mapping and audience segmentation

Salary & Benefits:

Competitive part-time pay (hourly or monthly retainer based on experience)

Performance-based incentives

Flexible working hours

Remote work environment

Opportunity to lead paid campaigns for global brands

Working Hours & Schedule:

Part-Time: 12–14 hours/week (flexible schedule)

Fully Remote (Work from Home)

Drop your resume on hr@osumare.in / whatsapp your resume on 9604153943

Responsibilities

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Qualifications

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