Job description
Osumare Marketing Solutions Pvt. Ltd. is seeking a dynamic and experienced Social Media Manager to lead our social media initiatives. The ideal candidate will be responsible for developing and executing creative social media strategies, managing content creation, driving engagement, and analyzing performance metrics to optimize future efforts.
Key Responsibilities:
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Strategy Development & Implementation:
- Develop comprehensive social media strategies that align with the company s overall marketing goals.
- Plan and manage social media content calendars and campaigns across various platforms, including Instagram, Facebook, LinkedIn, Twitter, and others.
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Content Creation & Management:
- Collaborate with the design and content teams to produce high-quality, engaging, and shareable content (graphics, videos, and written posts).
- Ensure consistency in voice, branding, and quality across all social media channels.
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Community Engagement:
- Actively monitor and respond to interactions on social media accounts, fostering a strong online community.
- Engage with followers, influencers, and relevant accounts to increase brand visibility.
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Performance Tracking & Analysis:
- Track, analyze, and report on key performance metrics, including engagement rates, follower growth, and conversions.
- Use data-driven insights to make informed adjustments to content and strategy for continuous improvement.
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Trend Analysis & Innovation:
- Stay current with social media trends, tools, and best practices, integrating new features and strategies where appropriate.
- Experiment with new formats and content types to keep social media accounts fresh and innovative.
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Team Collaboration & Leadership:
- Work closely with internal teams, including digital marketing, web development, and branding, to coordinate and enhance campaigns.
- Guide junior social media team members and interns, providing support and feedback as needed.
Qualifications:
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Experience:
- Minimum of 3-5 years of experience in managing social media accounts, preferably in an agency setting.
- Proven experience in planning and executing successful social media campaigns.
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Skills:
- Excellent written and verbal communication skills.
- Strong understanding of various social media platforms and their respective audiences.
- Proficiency with social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social).
- Creative mindset with an eye for design and visual storytelling.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
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Education:
- Bachelor s degree in Marketing, Communications, or a related field.
What We Offer:
Exposure to a diverse range of clients and industries.
Competitive salary and performance-based incentives.
An inspiring work environment with a supportive team.
Opportunities for professional development and career growth.
