Social Media Manager

Content Creation & Management

• Develop engaging content (posts, reels, stories, videos) for platforms like Instagram, Facebook, LinkedIn, YouTube, and Twitter.
• Create monthly content calendars and ensure timely posting.
• Coordinate with designers and video editors to produce high-quality creatives.
• Write clear, crisp, and brand-aligned captions, hashtags, and messaging.

Social Media Strategy & Execution

• Plan and execute campaigns for conferences, events, speaker promotions, and announcements.
• Monitor social media channels daily and ensure consistent activity.
• Track and adapt to platform algorithm changes and trending formats (reels, memes, UGC style content).
• Assist in running paid ad campaigns in coordination with marketing managers (if required).

Community Management

• Respond to comments, messages, and inquiries across platforms.
• Build and nurture online communities around the brand.
• Engage with relevant pages, influencers, and partners to boost visibility.

Analytics & Reporting

• Monitor performance metrics (reach, engagement, follower growth).
• Prepare weekly/monthly performance reports and insights.
• Suggest data-driven improvements for content and campaigns.

Event Support

• Promote upcoming events through countdowns, speaker spotlights, venue teasers, and engagement posts.
• Manage live coverage during events (stories, reels, updates).
• Capture basic photos/videos during events for social content.

Skills & Qualifications

• Bachelors degree in Marketing, Mass Communication, or related field.
• 13 years of experience in social media marketing (events/healthcare background is a bonus).
• Strong understanding of social media platforms, trends, and analytics tools.
• Basic graphic design skills (Canva/Corel/Photoshop) preferred.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to think visually and narratively.

Personal Attributes

• Highly creative and trend-savvy.
• Organised and detail-oriented.
• Proactive, self-motivated, and able to meet deadlines.
• Comfortable working in a fast-paced, event-driven environment.

Working Hours

• Standard office hours with flexibility during events and campaign peaks.

Compensation

• As per industry standards and based on experience.