Senior Meta Ads Specialist (Part-Time, Remote)

About the Company:

We are a fast-growing digital-first company dedicated to delivering high-impact marketing solutions for brands across various industries. Our team values creativity, data-driven strategies, and a passion for performance. As we expand our digital presence, we are looking for an experienced Meta Ads Specialist to join us part-time and help scale our campaigns on Facebook, Instagram, and the Meta ecosystem.

Job Summary:

Senior Meta Ads Specialist

Key Responsibilities:

• Develop and execute high-converting Meta Ads strategies for lead generation, e-commerce sales, and brand awareness.
• Create, manage, and optimize Facebook and Instagram ad campaigns (both prospecting and retargeting).
• Conduct A/B testing on creatives, audiences, and bidding strategies.
• Analyze campaign performance regularly and deliver actionable insights.
• Collaborate with the design and content team to ensure ad creatives align with performance goals.
• Manage ad budgets efficiently, ensuring cost-effective delivery.
• Stay updated with the latest Meta Ads trends, tools, algorithm changes, and best practices.
• Provide clear and concise performance reports and recommendations for improvement.

Required Qualifications:

• Minimum 10 years of experience specifically in Meta Ads (Facebook/Instagram).
• Proven success managing 6- to 7-figure monthly ad budgets.
• Strong understanding of Meta Business Suite, Events Manager, Pixel setup, and Custom Conversions.
• Deep knowledge of lookalike audiences, funnel building, and retargeting strategies.
• Familiarity with Google Analytics, UTM tracking, and performance attribution models.
• Experience across diverse industries (e-commerce, SaaS, D2C, B2B) is a plus.

Preferred Qualifications (Nice to Have):

• Meta Blueprint Certification
• Experience with landing page A/B testing tools (e.g., Unbounce, Instapage)
• Understanding of Google Ads, LinkedIn Ads, or omnichannel strategies

Key Skills:

• Strategic campaign planning
• ROAS and CPL optimization
• Data analysis and reporting
• Funnel mapping and audience segmentation

Salary & Benefits:

• Competitive part-time pay (hourly or monthly retainer based on experience)
• Performance-based incentives
• Flexible working hours
• Remote work environment
• Opportunity to lead paid campaigns for global brands

Working Hours & Schedule:

• Part-Time: 12–14 hours/week (flexible schedule)
• Fully Remote (Work from Home)

Drop your resume on hr@osumare.in / whatsapp your resume on 9604153943