Job
Description
Role Summary: We’re looking for a Senior Marketing Manager to lead and execute the 360-degree marketing strategy across all projects. This role demands a creative yet analytical leader with real estate industry experience and a flair for brand building, media strategy, and digital excellence. Experience in an advertising or creative agency is a strong plus. Key Responsibilities: Strategic Marketing & Brand Planning Develop and execute integrated marketing strategies for real estate projects Craft brand narratives and positioning strategies for premium, differentiated projects Plan annual marketing budgets and align campaigns with business goals Media Buying & Campaign Execution Plan and manage media buying across offline and digital platforms (TV, OOH, Print, Google, Meta, YouTube, etc.) Negotiate with media vendors to optimize ROI and reach Manage high-impact campaign rollouts from concept to execution Digital Marketing & Social Media Oversee digital strategy, including performance marketing, SEO, SEM, and retargeting Supervise daily execution across platforms like Instagram, Facebook, LinkedIn, and YouTube Collaborate with content teams/agencies for high-quality creatives and storytelling Project Launches & Planning Lead GTM (Go-to-Market) strategies for new project launches Coordinate with sales, design, and leadership teams for seamless execution Drive lead generation, site visit planning, and post-campaign performance reviews Content & Communication Supervise content strategy for websites, brochures, emailers, video scripts, and walkthroughs Ensure messaging aligns with brand tone and campaign objectivesQualifications & Requirements: 6–7 years of experience in marketing with at least 3 years in real estate marketing (mandatory) Background in advertising or creative agency preferred Proven track record of managing ATL, BTL & digital campaigns Strong knowledge of media planning, content development, branding, and digital tools Excellent communication, leadership, and vendor management skills. Knowledge of local language is required Bachelor’s or Master’s degree in Marketing, Communications, or related field Job Type: Full-time Pay: ₹70,000.00 - ₹100,000.00 per month Benefits: Flexible schedule Schedule: Day shift Supplemental Pay: Performance bonus Willingness to travel: 75% (Required) Work Location: In person
