Senior Marketing Manager

Role Summary:

We’re looking for a Senior Marketing Manager to lead and execute the 360-degree marketing strategy across all projects. This role demands a creative yet analytical leader with real estate industry experience and a flair for brand building, media strategy, and digital excellence. Experience in an advertising or creative agency is a strong plus.

Key Responsibilities:

Strategic Marketing & Brand Planning

• Develop and execute integrated marketing strategies for real estate projects
• Craft brand narratives and positioning strategies for premium, differentiated projects
• Plan annual marketing budgets and align campaigns with business goals

Media Buying & Campaign Execution

• Plan and manage media buying across offline and digital platforms (TV, OOH, Print, Google, Meta, YouTube, etc.)
• Negotiate with media vendors to optimize ROI and reach
• Manage high-impact campaign rollouts from concept to execution

Digital Marketing & Social Media

• Oversee digital strategy, including performance marketing, SEO, SEM, and retargeting
• Supervise daily execution across platforms like Instagram, Facebook, LinkedIn, and YouTube
• Collaborate with content teams/agencies for high-quality creatives and storytelling

Project Launches & Planning

• Lead GTM (Go-to-Market) strategies for new project launches
• Coordinate with sales, design, and leadership teams for seamless execution
• Drive lead generation, site visit planning, and post-campaign performance reviews

Content & Communication

• Supervise content strategy for websites, brochures, emailers, video scripts, and walkthroughs
• Ensure messaging aligns with brand tone and campaign objectivesQualifications & Requirements:
• 6–7 years of experience in marketing with at least 3 years in real estate marketing (mandatory)
• Background in advertising or creative agency preferred
• Proven track record of managing ATL, BTL & digital campaigns
• Strong knowledge of media planning, content development, branding, and digital tools
• Excellent communication, leadership, and vendor management skills. Knowledge of local language is required
• Bachelor’s or Master’s degree in Marketing, Communications, or related field

Job Type: Full-time

Pay: ₹70,000.00 - ₹100,000.00 per month

Benefits:

• Flexible schedule

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Willingness to travel:

• 75% (Required)

Work Location: In person