Senior Marketing Manager

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We are currently seeking an experienced professional to join the CIB Marketing (India) team .

Job Introduction

Role purpose

We are looking for a dynamic and commercially focused Senior Marketing Campaign Manager to drive our marketing initiatives within Corporate and Institutional Banking (CIB). This role is pivotal in boosting revenue growth, enhancing client engagement, and solidifying the bank s presence among our Mid-Market segment as well as multinational Corporates and Institutions. Collaborating closely with other CIB Marketing teams (both globally and locally) as well as key business, coverage and strategy teams, you will execute marketing strategies that open new business avenues and accelerate client decision-making across regions.

The role holder will act as the interconnect between global campaigns, creative development, platforms and systems, to ensure local campaigns are delivering a best-in-class performance and are supporting global objectives.

They will work directly with the local Business leads to activate campaigns driven by either global Business Marketing / Client Sector teams, or locally with the product / coverage teams, showing up to discuss campaign targets and intended outcomes directly with the stakeholders.

Principal Accountabilities and Responsibilities

Campaigns, events, digital marketing

Develop local media plans which connect with group and support local and global business and client marketing objectives. Drive media optimisation and strong ROI

Maintain relationships with local agency partners to negotiate strong agreements and maintain high quality of service

Serve as POC for the global content and campaigns teams to identify potential content pieces which would supplement a regional runway and ensure we are always on in markets in partnership with the Business / Client leads in region

Activate the global awards strategy in partnership with the group team

Develop and implement local direct-to-client marketing campaigns to achieve CIB business goals and objectives

Manage end-to-end delivery of strategic events, including planning, creative and content development, stakeholder alignment, vendor management, logistics, and post-event analysis

Leverage and add to event toolkits (templates, playbooks, guidelines, content packs) to ensure consistent execution of events, and for virtual/digital events

Interlock developments in the Global MarTech platforms (marketing automation, email, analytics etc) to ensure running the latest systems possible

Drive PWS local strategies and runways to ensure content is up to date and driving outcomes

Provide systems support and guidance to the Business Marketing teams looking to drive campaigns through our platforms

Commercial Strategy & Growth Marketing

Support the marketing strategy for key segments of growth innovation banking, mid-market, multinational corporates and institutions, aligning with commercial objectives.

Develop marketing programs that support deal origination and client acquisition.

Measurement & Insights

Track and analyse performance metrics for all activity, against the activity objectives.

Utilise data insights to continuously refine marketing strategies.

Advocate for insight for marketing and go-to-market activities

Leadership & Teamwork

Influence and work closely with cross-functional teams, ensuring cohesive marketing efforts with the client/customer at the heart of decisions.

Promote Agile Principles and foster a collaborative working environment that reflects HSBC s values.