Senior Marketing Associate

As a Senior Marketing Associate at PW IOI (Institute of Innovation), your primary responsibility will be to establish the institute's presence in the Patna region through effective offline marketing strategies. Your role will involve driving B2B sales, generating leads, connecting with locals, and organizing brand campaigns. By executing these tasks diligently, you will directly contribute to increasing brand awareness and fostering long-lasting relationships with educational institutions in the area. Your key responsibilities will include developing and maintaining relationships with locals, educational institutions, and other potential partners to drive business growth. You will also be tasked with executing marketing campaigns aimed at generating leads and expanding the customer base. Additionally, you will implement and manage offline marketing strategies such as flyers, posters, events, and other local initiatives to promote the brand and services effectively. Identifying and connecting with schools in the local area for offering educational services, building partnerships, and establishing a community presence will also be a crucial aspect of your role. Furthermore, you will be responsible for planning and executing promotional campaigns in collaboration with local schools and educational events, as well as organizing offline brand activations, events, and campaigns to enhance PW IOI's visibility in the local community. It is imperative that you stay updated with local educational trends, school activities, and competitor actions to identify potential marketing opportunities. To excel in this role, you are required to have a minimum of 2+ years of experience in offline marketing and sales, preferably in the education sector. Knowledge of offline marketing strategies and techniques is essential, while experience in B2B sales or marketing, especially in the education sector, would be advantageous. Being based in Patna with a profound understanding of the local market and community is crucial. Strong connections with local schools or educational institutions are highly preferred, along with excellent communication, negotiation, and interpersonal skills. Your ability to independently plan, execute, and manage marketing campaigns, coupled with self-motivation, goal orientation, and adaptability to a dynamic, fast-paced environment, will be pivotal to your success in this role. Key attributes that will set you apart in this position include a robust local network and a deep understanding of the Patna educational ecosystem. You should be a creative and strategic thinker capable of organizing events and marketing campaigns efficiently. An energetic, proactive approach and a genuine passion for educational growth and development will be invaluable assets in fulfilling your responsibilities effectively. Please note that this is an offline marketing role that necessitates on-site presence in Patna. The role is heavily focused on B2B sales, relationship-building, and offline promotional activities, making it essential for you to be proactive, engaging, and results-oriented in your approach.,