Senior Marketing Associate

As a Senior Marketing Executive, your role involves leading and executing marketing strategies to enhance brand awareness, customer engagement, and business growth. You will be responsible for developing integrated marketing campaigns, managing digital channels, ensuring consistent brand messaging, generating leads, executing events, and analyzing campaign performance. - Develop and implement integrated marketing campaigns across digital, print, and event platforms. - Collaborate with the Marketing Manager to align strategies with business goals. - Identify market trends, customer insights, and competitor activities to drive strategy. - Manage digital channels such as social media, email, SEO/SEM, and paid advertising. - Create engaging content for blogs, social media, email newsletters, and websites. - Monitor campaign effectiveness using analytics tools. - Maintain consistent brand messaging across all channels and campaigns. - Update marketing collateral, presentations, and promotional materials. - Execute B2B/B2C lead generation campaigns and nurture programs. - Optimize conversion strategies and funnel performance in collaboration with sales teams. - Plan and execute marketing events, trade shows, webinars, and product launches. - Coordinate with vendors, agencies, and partners as required. - Track KPIs, campaign performance, and ROI. - Generate regular marketing reports and recommend optimizations. This is a full-time, permanent position with a day shift schedule located in person.,