Senior Marketing Associate

About Newton School of Technology

About the Role

Key Responsibilities

• Influencer Campaign Management: Take ownership of end-to-end influencer campaigns-from planning and execution to tracking and optimization-ensuring seamless operations throughout.


• Creator Engagement: Build and maintain relationships with influencers to ensure smooth onboarding, timely deliverables, and high-quality content creation.


• Process Improvement: Continuously refine workflows and processes to enhance campaign efficiency and effectiveness.


• Data Dive: Analyze performance metrics across campaigns, identify gaps, and suggest improvements to achieve campaign goals.


• Collaboration: Work closely with internal teams to align operational goals and ensure smooth execution without direct brand-side communication.


• Ideate and script engaging content that aligns with the brands voice and appeals to the target audience.

Requirements

• 2-3 years of hands-on experience in influencer marketing.


• Influencer Operations Pro: Hands-on experience managing influencer campaigns end-to-end with a strong focus on operations and execution.


• Social Media Knowledge: Understanding of influencer platforms like Instagram, TikTok, Twitter, and more, and how they function within campaign contexts.


• Detail-Oriented: Ability to oversee multiple campaign elements and ensure that every step is executed flawlessly.


• Problem Solver: Skilled at troubleshooting issues, resolving delays, and ensuring timely delivery.


• Data-Driven: Comfortable analyzing performance data and applying insights to optimize campaigns.


• Communication Clarity: Ability to coordinate with influencers and internal teams effectively, ensuring clarity and accountability.


• Adaptable: Able to work in a fast-paced environment and pivot strategies as needed.

About Newton School of Technology