Senior Manager - UI/UX

Position Overview

UI/UX Lead Designer

creative direction

brand communication

Key Responsibilities

• Design Leadership:
• Develop and oversee comprehensive UI/UX design strategies aligning with business goals.
• Lead and manage a team of designers, providing mentorship and fostering a collaborative environment.
• Advocate for design thinking and user-centered approaches across the organization.
• Creative Direction & Brand Communication:
• Define and maintain the visual identity and design language across all platforms to ensure a consistent brand experience.
• Collaborate with marketing, product, and content teams to create visually compelling assets, ensuring brand storytelling is integrated into the user experience.
• Establish design guidelines, component libraries, and brand assets to maintain a uniform visual presence.
• Oversee creative campaigns, product branding, and multimedia experiences, ensuring alignment with brand values and market positioning.
• UX Research:
• Conduct qualitative and quantitative UX research to understand user behaviors, needs, and pain points.
• Utilize methods such as usability testing, surveys, card sorting, and remote observation to gather insights.
• Translate research findings into actionable design recommendations that enhance usability and engagement.
• UI/UX Design Execution:
• Create high-quality wireframes, prototypes, flow diagrams, and visual designs for web and mobile platforms.
• Design intuitive UI components such as navigation menus, widgets, and interactive elements.
• Ensure designs adhere to responsive principles and accessibility standards for inclusivity.
• Collaboration & Communication:
• Work closely with cross-functional teams including product managers, developers, and marketing teams to deliver tailored user experiences.
• Present design solutions to stakeholders and executives effectively, ensuring alignment with business and brand objectives.
• Partner with marketing and branding teams to ensure UX and brand storytelling complement one another across all digital touchpoints.
• Continuous Improvement & Innovation:
• Stay updated on emerging trends in UI/UX design, branding, and digital marketing strategies.
• Implement feedback loops to refine designs based on user testing results.
• Explore new creative technologies and interaction design trends to elevate the digital brand experience.
  

Required Skills & Qualifications

• Bachelor’s degree in Design, Human-Computer Interaction (HCI), Visual Communication, or a related field.
• 6-9 years of experience in UI/UX design for digital products/services, including experience in creative direction and brand communication.
• Proven track record in UX research methodologies such as usability testing, surveys, and information architecture analysis.
• Strong expertise in design tools like Sketch, Figma, InVision, Adobe Creative Suite, and familiarity with HTML/CSS (SCSS), JavaScript.
• Experience developing design systems, brand guidelines, and digital style guides.
• Strong leadership skills, with experience mentoring or managing designers.
• Excellent communication skills for presenting work to large groups or executives.
• Ability to work independently in fast-paced environments while managing multiple priorities.
  

Preferred Qualifications

• Experience designing for both iOS and Android platforms.
• Familiarity with agile methodologies and product development cycles.
• Knowledge of motion design, typography, and advanced prototyping tools for interaction design.