Senior Manager Running & Training Footwear

YOUR MISSION:

Position Summary:

Key Objectives:

• Category Ownership: Lead the end-to-end management of the Running & Training footwear category from product selection to pricing, forecasting, and lifecycle management.
• Market Analysis: Conduct regular analysis of market trends, consumer preferences, competitor activity, and sell-through to inform strategy and product positioning.
• Product Strategy: Work closely with global and local team sourcing and merchandising to build a compelling product assortment that meets consumer needs.
• Go-to-Market Execution: Collaborate with marketing, sales, and retail to execute strong GTM plans, campaigns, and in-store activations that drive consumer engagement and sales.
• Sales Growth: Define and track KPIs to ensure category targets are achieved across all channels (retail, e-commerce, wholesale).
• Consumer Insight: Leverage internal and external data, plus on-ground feedback, to constantly refine the offering.
  

KPIs and qualitative measures:

• Net Sale
• Gross Profit
• Inventory Turnover
• Sell thru
• Cost Negotiation
• Project management
  

Organizational Relationships:

• Internal: Global BU & GTM Teams, Merchandising & planning, RCC, Sales, Sales Ops & SCM, Sourcing, Finance, Marketing & Demand
• External: Customers and Sourcing vendors
  

YOUR TALENT:

Qualifications and Functional Competencies:

• 6-8 years of experience in category management, product marketing, merchandising, or sales within the sportswear or footwear industry.
• Strong commercial acumen with a track record of driving business growth.
• Deep understanding of the performance footwear landscape, especially in running and training.
• Exceptional collaboration and communication skills; able to work cross-functionally and influence without authority.
• Data-driven mindset with the ability to translate insights into actionable strategy.
  

• Mandatory: Candidate must be an active runner with a demonstrated passion for the sport (e.g., regular marathon participant, running club member, etc.).
• Experience working with or engaging athlete communities will be an added advantage.