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Puma
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Senior Manager Running & Training Footwear

Senior Manager Running & Training Footwear

Puma

6 - 8 years

30 - 35 Lacs

bengaluru

Posted:1 month ago| Platform:

Apply

Skills Required

buying training buying and merchandising footwear merchandising merchandising

Work Mode

Work from Office

Job Type

Full Time

Job Description

Position Title:

Reports to:

Location:

Position Summary:

Key Objectives:

Category Ownership
: Lead the end-to-end management of the Running & Training footwear category from product selection to pricing, forecasting, and lifecycle management.
Market Analysis
: Conduct regular analysis of market trends, consumer preferences, competitor activity, and sell-through to inform strategy and product positioning.
Product Strategy
: Work closely with global and local team sourcing and merchandising to build a compelling product assortment that meets consumer needs.
Go-to-Market Execution
: Collaborate with marketing, sales, and retail to execute strong GTM plans, campaigns, and in-store activations that drive consumer engagement and sales.
Sales Growth
: Define and track KPIs to ensure category targets are achieved across all channels (retail, e-commerce, wholesale).
Consumer Insight
: Leverage internal and external data, plus on-ground feedback, to constantly refine the offering.

KPIs and qualitative measures:

Net Sale
Gross Profit
Inventory Turnover
Sell thru
Cost Negotiation
Project management

Organizational Relationships:

Internal:
Global BU & GTM Teams, Merchandising & planning, RCC, Sales, Sales Ops & SCM, Sourcing, Finance, Marketing & Demand

External:
Customers and Sourcing vendors

Qualifications and Functional Competencies:

6-8 years of experience in category management, product marketing, merchandising, or sales within the sportswear or footwear industry.
Strong commercial acumen with a track record of driving business growth.
Deep understanding of the performance footwear landscape, especially in running and training.
Exceptional collaboration and communication skills; able to work cross-functionally and influence without authority.
Data-driven mindset with the ability to translate insights into actionable strategy.

Extra Advantage:

Mandatory
: Candidate must be an
active runner
with a demonstrated passion for the sport (e.g., regular marathon participant, running club member, etc.).
Experience working with or engaging athlete communities will be an added advantage.

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