Senior Manager, Outreach

Job Description

Key Responsibilities: Develop and implement a comprehensive outreach strategy targeting undergraduate colleges, coaching centers, and corporate organizations to create a robust pipeline for the MBA program. Organize and execute impactful outreach events, including seminars, webinars, information sessions, and education fairs, to generate interest and drive applications for the MBA program. Design and deliver engagement-driven initiatives, such as career counseling workshops, leadership talks, alumni meetups, and experiential learning previews, to deepen prospective students' connection with the MBA program. Establish and maintain strong relationships with prospective students, career counselors, training and placement officers, faculty, and corporate HR professionals to enhance the visibility and credibility of the MBA offering. Drive high student conversion rates by providing personalized counseling, and program insights, and showcasing success stories, career outcomes, and alumni achievements. Identify and secure sponsorships, collaborations, and corporate tie-ups to amplify outreach initiatives and strengthen industry engagement. Monitor, analyze, and optimize outreach performance metrics regularly, providing actionable insights for strategy refinement and lead quality improvement. Stay updated on trends in MBA education, competitor strategies, and market expectations to ensure differentiated positioning of the program. Collaborate proactively with marketing and admissions teams to align messaging, campaign planning, and lead nurturing strategies. Desired Skills and Competencies: Strong communication and interpersonal skills. Ability to work independently and as part of a team. Proficiency in MS Office and CRM tools. Willingness to travel extensively. Familiarity with digital marketing and social media platforms. Experience: 3–6 years in admissions, outreach across high-potential regions, or education marketing, preferably with a focus on MBA or postgraduate programs. Education: Bachelor's degree required; MBA or PGDM in Marketing or related field preferred. Show more Show less