Senior Manager Marketing & Branding | Shopping Mall/ Retail |Gurugram|

Role and Position:

Location:

Reports To:

Role Objective:

Key Job Role and Responsibilities:

1. Marketing Strategy & Planning

• Develop

  annual and quarterly marketing plans aligned with mall objectives.

• Identify

  target audiences and create effective campaigns to attract them.

• Manage

  marketing budgets, ensuring cost-effective execution.

2. Events & Promotions

• Plan, organize, and execute mall-wide events, seasonal festivals, product launches, exhibitions, and promotional campaigns.

• Liaise with event partners, vendors, and agencies to ensure high-quality execution.

• Coordinate with

  tenants for in-store promotions and joint campaigns.

3. Digital Marketing & Branding

• Oversee social media management, content creation, and online advertising.

• Maintain and update the mall’s website and digital platforms.

• Develop

  brand-building campaigns to enhance the mall’s image and visibility.

4. Public Relations & Media

• Build relationships with local media, influencers, and bloggers.

• Draft press releases and manage media coverage.

• Handle

  public relations to maintain a positive image of the mall.

5. Market Research & Analysis

• Conduct regular footfall analysis and customer feedback surveys.

• Monitor competitor activities and industry trends.

• Provide

  insights to improve marketing ROI and sales performance.

6. Stakeholder Coordination

• Work closely with leasing, operations, and facility teams to ensure seamless campaign execution.

• Engage with

  retailers to support their marketing initiatives.

Qualifications & Skills Required:

• Bachelor’s/Master’s degree in Marketing, Business Administration, or related field.

• 10–12 years of experience in marketing, preferably in retail/shopping malls.

• Strong knowledge of

  digital marketing, events, and brand management.

• Excellent

  communication, negotiation, and interpersonal skills.

• Ability

  to manage budgets and handle multiple projects simultaneously.

• Creative thinker with a results-driven approach.

Key Performance Indicators (KPIs):

• Increase in mall footfall and tenant sales.

• Social media engagement and follower growth.

• Successful execution of events within budget and timelines.

• Tenant satisfaction with marketing support.

Inbox me at ablehuntindia@gmail.com