We are seeking an experienced and highly motivated Senior Marketing Executive to join our dynamic marketing team. As a Senior Marketing Executive, ob Description: Buddha Cancer Centre, a leading healthcare institution specializing in cancer treatment, is seeking a dynamic and results-driven Referral Marketing Specialist to join our team in Jharkhand. As a Referral Marketing Specialist, you will play a crucial role in expanding the reach and reputation of our center by developing and executing strategic referral marketing initiatives. Responsibilities: Develop Referral Network: Identify and build relationships with key healthcare professionals, physicians, and medical practitioners in Jharkhand to establish a strong referral network. Collaborate with local doctors, clinics, and hospitals to create partnerships that drive patient referrals to Buddha Cancer Centre. Create Marketing Collaterals: Work closely with the marketing team to develop informative and persuasive marketing materials targeting referring physicians. Design and distribute brochures, pamphlets, and other materials highlighting the unique services and expertise of Buddha Cancer Centre. Organize Networking Events: Plan and execute events such as seminars, workshops, and conferences to engage with healthcare professionals and promote awareness about the cancer treatment facilities offered at our center. Coordinate with internal teams and external stakeholders to ensure the success of networking events. Utilize Digital Platforms: Leverage digital marketing channels, including social media and email marketing, to reach out to potential referring physicians and promote the center's capabilities. Monitor and optimize digital campaigns to maximize their effectiveness in generating referrals. Data Analysis and Reporting: Track and analyze referral data to identify trends, measure the success of marketing efforts, and make data-driven recommendations for continuous improvement. Prepare regular reports for management, highlighting key performance indicators and outlining the impact of referral marketing initiatives. Stay Informed on Industry Trends: Stay up-to-date with industry trends, competitor activities, and advancements in cancer treatment to position Buddha Cancer Centre as a leader in the field. Attend relevant conferences, workshops, and training sessions to enhance knowledge and skills.