Senior Manager - Growth and Performance Marketing

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About the Role

Growth & Performance Marketing Leader

Key Responsibilities

• Growth Strategy & Leadership:

• Lead and craft growth strategies across digital marketing, social media, affiliate, communications, and creative.
• Identify new market opportunities and innovative growth loops to expand user base and revenue.
• Coordinate with product, sales, and tech teams to align growth initiatives with customer needs and platform evolution.

• Performance Marketing:

• Execute and scale high-performing digital campaigns with deep channel expertise across Google (Search, Display, YouTube) and Meta (Facebook, Instagram).
• Own and manage budgets for performance, affiliate, and growth marketing initiatives.
• Design and run mid-funnel (consideration stage) campaigns across channels to nurture leads and drive down-funnel conversions.
• Drive high-quality lead generation strategies for both B2C and B2B funnels.
• Working knowledge of SEO best practices and how they interplay with performance media.
• Monitor, analyze, and report on campaign performance using tools like Google Analytics, GA4, Looker Studio, and others. Make data-backed decisions to continually improve KPIs.

• International Market Penetration:

• Launch and optimize performance campaigns tailored for international markets, considering cultural nuances, localization, and platform preferences.

What Are We Looking For?

• 8+ years of experience leading growth, business, and marketing teams at scale.
• Extensive hands-on experience in performance marketing channels (SEM, Paid Social, Affiliate, Display).
• Deep understanding of performance algorithms, attribution models, and bidding strategies.
• Proven success in managing large marketing budgets and delivering strong ROI.
• Data-driven mindset with strong analytical and decision-making skills.
• Demonstrated ability to drive international growth and adapt campaigns to diverse global markets.
• A creative thinker with a bias for action and rapid experimentation.

Preferred Tools & Platforms

• Google Ads, Meta Ads Manager, LinkedIn Ads, Programmatic Platforms
• GA4, Looker Studio, Mixpanel, HubSpot/CRM Tools
• Google Tag Manager, Hotjar
• SEO tools (SEMrush, Ahrefs) for integrated organic/paid strategies