Senior Manager- Digital Marketing

* Help build and Manage a team across performance marketing, brand communication, social media, website management, and content creation. * Develop and implement digital marketing strategies across all channels * Build and lead our digital growth roadmap across multiple verticals, for both B2B and D2C * Architect and scale performance marketing campaigns across platforms such as Meta, Google, and LinkedIn, both in-house and via partners * Define and execute SEO strategy with internal teams or external agencies, covering technical SEO, content, and reporting * Manage and grow our owned digital assets, including websites, landing pages, and e-commerce properties * Aid the digital execution of brand moments like launches, campaigns, and seasonal pushes * Lead email marketing and CRM strategies to build user journeys, drive retention, and nurture leads * Help build internal reporting systems to track digital performance, using tools such as Google Analytics, Google Search Console, and HubSpot * Ensure cohesive execution across look, feel, and messaging for the brand * Work cross-functionally with Business Unit Heads, leadership and external vendors to ensure alignment with broader business goals Show more Show less